As a product LeBron is a basketball player. Sounds stupid doesn't it? He doesn't try , as Michael Jordan did, to present himself as something else. It's called focus. He has a clearly defined target market and he doesn't bother trying to market to anyone else. In case that comment sounds as stupid as my first, I think that a crystal clear focus and an equally clear target market are essential to any business.

Most importantly, prospects know exactly what their getting in their terms. So often we make the mistake of representing our products and services as we see them: not as a prospect or customer sees them.

Incidentally, this Aussie first got interested in basketball as a kid when Bob Cousy was king at the Celtics. In marketing terms, he was first in his category.

Make sure you have fun

Regards

Leon

Here are some Secret Tactics of Influence that no Successful person will admit tell you…

1. Don't ever “over share” instead use examples to make a point and then stop right before it gets”too” personal…
2. Have mystery around you, don't ever answer to anyone or behave like the norm… go against the stream here and there, be a bit of a rebel… and then go with the stream when you feel like it…( keep them guessing)
3. Share some very vulnerable weakness that makes people trust you ( in other words be imperfect)… but at the same time be very private about other things…
4. Always have a bit of distance between you and your fan/customer/ or client, never get too close… ( it will ruin your mystery and make them feel that you are now their friend)
5. Be controversial, dare to take more of a opposite stance, and say things that most people wouldn't dare too…

That was just a few Secret Tactics of Influence that the very successful use… but would never admit to… so please don't shoot the messenger…

Great topic Travis

Others?

It's true that the real superstar's and brands knows how to keep a bit of mystery around them… we are all drawn to someone who is AMAZING… but at the same time who keeps some things to the imagination or by omission, its really good for business. I personally make sure I keep my clients and customers guessing a bit, while still being transparent and connecting enough… but it is a dance. But if you want to build a true following, keeping everyone guessing is a great way to catch attention… ( though I know some stars that can take that to the extreme…but its one of those secret tactics that everyone can use in their own business….

As a product LeBron is a basketball player. Sounds stupid doesn't it? He doesn't try , as Michael Jordan did, to present himself as something else. It's called focus. He has a clearly defined target market and he doesn't bother trying to market to anyone else. In case that comment sounds as stupid as my first, I think that a crystal clear focus and an equally clear target market are essential to any business.

Most importantly, prospects know exactly what their getting in their terms. So often we make the mistake of representing our products and services as we see them: not as a prospect or customer sees them.

Incidentally, this Aussie first got interested in basketball as a kid when Bob Cousy was king at the Celtics. In marketing terms, he was first in his category.

Make sure you have fun

Regards

Leon

I really like Travis’ post here. One of the lessons I most appreciated was “Make Your Teammates Better.” I view that as a pay-it-forward philosophy and one that I know the MarketingProfessor.com site lives by, too. From the Post: Lessons are all aro…

Here are some Secret Tactics of Influence that no Successful person will admit tell you…

1. Don't ever “over share” instead use examples to make a point and then stop right before it gets”too” personal…
2. Have mystery around you, don't ever answer to anyone or behave like the norm… go against the stream here and there, be a bit of a rebel… and then go with the stream when you feel like it…( keep them guessing)
3. Share some very vulnerable weakness that makes people trust you ( in other words be imperfect)… but at the same time be very private about other things…
4. Always have a bit of distance between you and your fan/customer/ or client, never get too close… ( it will ruin your mystery and make them feel that you are now their friend)
5. Be controversial, dare to take more of a opposite stance, and say things that most people wouldn't dare too…

That was just a few Secret Tactics of Influence that the very successful use… but would never admit to… so please don't shoot the messenger…

Great topic Travis