Say It With Me ‘I am a marketer’

Let’s agree on something right now. Internet Marketing is not simple. Principles exist, as with any business, but as a whole it’s not simple. 

What makes it ‘not’ simple? The first half of that phrase, Internet. Agreed? 

Good.

Marketing is simple. Couple it with Internet, and things get complex in a hurry.

You may not have world-class mad skills at copywriting, email marketing, blogging, video, social media marketing, SEO, PPC, or any other point technical Internet marketing skill, marketing  alone still equals (=) simple.

Say It With Me ‘I am a marketer’

Some among us find it difficult.

If that’s you, don’t dodge it any longer.

You may not know everything there is to know about “Internet Marketing” (who does?) but that doesn’t disqualify you.

You are a marketer.

Let me explain.

It’s all about how you define marketing.

Marketing in it’s essence is persuasion. Education that invokes change in behavior.

Persuasion requires leadership.

If you can persuade, you do so by marketing.

Telling a story that compels the listener to act is marketing.

Marketing precedes selling in most cases.

This post is marketing the topic of marketing.

If you are still reading, this post is having success persuading (to a degree).

Those turned off will tune out. Those turned on will tune in, and turn it up.

We all want to be heard. It’s up to us to lead by compelling others to listen. That effort is marketing. It’s that simple.

So no need to deny it any longer.

You are persuading, prodding, but hopefully not begging, people to engage your stuff.

If you do it well, you get rewarded.

It starts with the agreement in your heart and mind that “You are a marketer.”

It’s your turn.

I am a marketer. (Read that again, out loud, it’s ok.)

There.

All better.

Back to work.
Photo credit: Hans_van_Rijnberk