The average professional has become more informed in recent years about online marketing, the concepts, and the buzzwords. So while it may be becoming easier to explain it to those people, family members and those you only see around the holidays can be a different story altogether. While it might be simple to talk about [...]
November 16, 2011
Google Plus is Preparing for Business are You?
Last week Google finally unveiled business pages for Google Plus users. The reaction of the announcement was somewhat muted. It was released with limited controls, and currently no parity with Facebook pages from a controls and reporting perspective. There are several decent articles on the issues like the ones found here and here. Deficient as the [...]
November 10, 2011
Create Our Google Plus Business Page with Me (Video)
Finally. Google plus pages for businesses and brands are here. What to do with the page apparently seems to be a hotly debated question at the moment, and is a question for another day. For now I want to show you how I created one, and the number one area to focus on when it comes [...]
November 3, 2011
Getting Use to the New Google Reader
Google has made a lot of changes of late. Part of their initiative to focus on social, integrating their ecosystem of sites and services into Google Plus. This week they updated their RSS reader, Google Reader. I’ve been a fan of Google Reader for some time (here and here). It now supports Google Plus (screenshot [...]
November 1, 2011
Grow Google Plus Following with Google Search
There have been so many changes with Google lately, it’s hard to keep up. Seems as though moving their whole ecosystem of products into a social framework, that is Google plus, is happening at a fever pitch. I was holding off in writing about it here until there was a collection of changes to share [...]
October 25, 2011
What I’m Reading Today
Most day’s I peruse a series of sites via Pulse on the iPad or my Android phone, or via my (cluttered) Google Reader account. This morning there were a few things that caught my eye, and I’ve decided to highlight them here. Some of these are information oriented, and others have personal productivity elements (mobile [...]
October 20, 2011
Muvee Reveal Review – Create Edit Marketing Videos Fast and Easy
Last month was my wife’s birthday. The big 4-0. With family in Brazil, and friends scattered across the world, I wanted to do something that was enjoyable for her and have a way for those who wanted to, to participate. After an email inviting contributions, I received photos, videos, and very nice words of appreciation [...]
October 18, 2011
A Crisis of Leadership
Last week there was a big shake up in Boston. The sports landscape was altered as the General Manager Theo Epstein, who helped lead the Red Sox to win their first world series title in 90+ years only to repeat 3 years later years, left for the Chicago Cubs organization. This as the echos of [...]
October 13, 2011
Turning 3 – Changes for Subscribers
Where does the time go? Before the iPad… …and the Android (was big). Before Google+. Before Obama was president. Even before Justin Bieber. Makes 3 years seem more like 10 or 15! Today I’d like to reflect a little bit, express some gratitude, and share an important change for subscribers.
October 10, 2011
Netflix Cancels Qwikster DVD Service, Reactions, Lessons
Mistakes are inevitable. In marketing, and in life. Not long ago Netflix made some changes to their pricing structure, followed by spinning off a new DVD only service in an effort to focus on their growth segment, movie streaming. We shared some lessons and observations on the announcement and its reaction. It seems they are [...]
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Hi, my name is Travis Campbell, I operate this site. One way I can extend what I've learned marketing online over the years is by writing about it here... and helping you along the way.
November 22, 2011
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