4 Ways to Make Money with Pay Per Click Search Engines

Make no mistake, Pay Per Click (PPC) advertising is a great way to drive targeted traffic to your website. What is the reason any small business wants to get traffic to their website? To get people to take action, and ultimately profit. With decent PPC search engine placement and PPC tracking in place, you can do just that. In this post we’ll discuss three ways you can profit based on where you send your PPC prospects (landing page).

4 Ways to Make Money with Pay Per Click Search Engines

Send PPC Traffic To Your Product Page

This is the most obvious place to send PPC traffic. You want visitors to buy, so send them to the place where they can see your products! If you choose this option, consider creating a special page just for PPC traffic. There you can include a promotion code only available to your PPC traffic. It is also useful for PPC tracking of sales. This works well with low-price consumer products on an eCommerce site, but may not always be the best approach.

Send PPC Traffic To Your Special Report Page

Prospects who are researching are prime for information. If you can help answer many of the questions that are top of mind for prospects researching your solution, you can build rapport with them by giving this away. A more strategic approach would be to give it to them in exchange for their email.

This opt in technique combined with the use of an autoresponder gives you a chance to follow up with them to see if they have further questions, or to provide new information that has surfaced since the report was published. It also gives you an opportunity to sell by educating them on product features, or new product releases. PPC campaign management becomes more meaningful as you couple with such a list building strategy.

Send PPC Traffic To Your Welcome Page

This works particularly well for high ticket items, and is geared more toward a soft sell. Make your welcome page inviting, consider using video with a welcome from the company president, CEO, or a VP of a department or division. There is nothing like putting a face to a company or a product, and a welcome page can do just that. Your message can invite them to see various aspects of the site that you think will be useful to them. If you need to establish rapport with visitors, and know they don’t typically buy on the first visit, this is a PPC strategy worth considering.

A Super Strategy, Combine Them

Want to make the most of your PPC campaign? Combine these in a way that is suitable for your market, and you have a super-strategy. Example: consider a welcome page with a video which introduces the executives, and invites them to supply their name and email to get access to a special report. You just might find conversions skyrocketing, and hopefully sales as well.

Chime In:PPC campaign management doesn’t have to be hard. With decent PPC search engine placement and PPC tracking in place; lighten your load with a solid PPC landing page strategy and have some fun while you are at it. Do you PPC? Where do you send visitors? Comments welcome below.

*Image credits to kevindooley

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