Recommendations

When investing in tools, products, services, or continuing education, it is important to choose products that add value, and have reputable people behind them.  Below is a list of products that we find meet that criteria.  Be sure to read the MarketingProfessor.com newsletter for up to date recommendations and time sensitive tips.

Hosting

HostGator Website Hosting- Hosting is necessary to put the actual files on the internet for your web visitors to see.  This is the company you rent physical server space from.  HostGator is one of the most well known services out there, and a great place to start.

Email Marketing

Aweber- Building a list of subscribers is essential to a successful online business.  Aweber is one of the oldest and most reliable email marketing services available.  They make it easy to build webforms, newsletters, and broadcast when new content is on your blog.

InfusionSoft – For integrated CRM.  Their email functionality is second to none, and referred to as Email Marketing 2.0.

Blogging

BlogTalkMonitor – Free software to see who talking about what is going on in your niche and a whole lot more.  “Best monitoring software on the web.”

BlogSuccess – is one of the best A to Z sites for those who want to blog for a living.  Full time incomes can be generated from blogging.  Jack Humphrey has a great reputation for helping professionals do just that.

Membership Software for WordPress

Digital Access Pass – Offers a $0.01 trial.  The creator of this software has been very responsive when developing new feature requests (see comments in the digital access pass review here).

Domain Registration

GoDaddy – This is often a starting point for many, you have to buy the website name before you can do much else.  GoDaddy has mastered the upsell when customers buy (you’ll see what I mean after adding a domain to the cart), but they have great search tools, and a very flexible interface.

Website Creation Software

XSitePro 2 - Is a very robust, and easy to use software for those who want to get a site up quickly with some optin forms, and don’t want to master HTML or PHP (or any othe acronym!).  Their sales page covers in detail why this software is unique.

eCommerce

1ShoppingCart – (Alex Mandossian’s version – sound will follow) Is a great starting point if you have products you want to sell on line.  This works particularly well for information products, but also allows for a list of products as well.

InfusionSoft – About the same learning curve as 1ShoppingCart, significantly more powerful.  Referred to Email Marketing 2.0.

Affiliate Tools

Clickbank allows you to sell products from their marketplace for a commission, or even sell your own product by offering commission to their affiliates.

PayDotCom is a service similar to Clickbank, created by Mike Filsaime.

Merchant Services

PowerPay – If you need to take payments online beyond Paypal,  this can be one of the most frustrating experiences.  The folks at PowerPay have been outstanding, I have been using them for years.

Pay Per Click

Perry Marshall – is one of the most respected resources when it comes to Pay Per Click strategy and coaching.  His 5 Days to Success with Google AdWords and “One Page ‘Cheatsheet’ has helped many online marketers get started, and save a ton advertising online.

PPC Bully – A top tool for competitive analysis, and creating profitable campaigns fast.

SEO

SEO Book – Aaron Wall. Get to know him, he is a wealth of knowledge.

Video

YouTube Secret Weapon – Best converting traffic for MarketingProfessor.com comes from YouTube.  Strategies learned in this course.

Social Marketing

Authority Black Book – Great resource to help you generate a strategy for social marketing, traffic, buzz, and higher rankings.  It is free, and a solid resource.