There is a lot to building a business online. This is evident by the categories of content here on this site. An online business needs two key ingredients to succeed, traffic (those visiting the website) and conversion (sales). One of the ways you can get traffic is by building a list. In this post I talk about the benefits of building a list, as well as product I’m testing which can help you do just that.
Review of Interesting List Building Tool
One key online marketing strategy I recommend is building an email marketing list. With the proper email marketing strategy, marketers benefit in many ways, here are a few:
- Build relationship with your subscribers
- Relationship builds a following
- A following get’s you more (repeat) traffic
- This traffic leads to sales
- Repeat sales. Customers who have purchased in the past, are more likely to purchase again.
- Market intelligence (surveys)
You’ll notice on the site I have several places for people to join the site by subscribing to the newsletter. I have recently introduced a new tool, which is running at the time of this writing, and I’d like your feedback on it. The Ultimate Footer Ad slides up from the bottom and is less intrusive than the popup which was running previously on the site. Here is a screenshot:
You can checkout their sales page here.
Installation was fairly straightforward. Because it does split-testing of the ads (so you can measure which footer ad pulls the best results), it requires a database on the backend which you login to configure. Not a big deal, and the creator of the product provides decent documentation and videos on how to do it, but something you should be aware of.
Feedback: Here’s where I need your help to gain some market intelligence. While the results are not yet conclusive if it increases optins or not (I will update this post in the future), I would like your take. If you saw the ad appear, you like? Not Like? Why? Better than a popup? I’m interested from both a marketing perspective as well as a consumer (visitor) perspective. Share your thoughts in the comment boxes below. I will report back when I have more data.