Twitter is a great way to connect with your market in a real-time fashion. This site has posted reviews of several Twitter software tools in the last 18 months or so. Tweet Adder has been around for some time, but not formally reviewed here. Jamie and the team at Tweet Adder continue to build in features and add value to the product. They were one of the first to support both PC and Mac when they released the 1.0 version. In this review I’ll touch on the debate surrounding automation of Twitter accounts, and what I find to be the three most compelling features of the latest update of Tweet Adder.
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April 28, 2011 UPDATE: The Tweet Adder developers just sent me (and other customers) an email informing me that a patch was just released to address a crash issue with the software as a result of changes that Twitter made to their interface. I have applied the update (Build#110428), and the software seems stable.
As a sidenote, the Tweet Adder developers do update the software regularly so keeping it current is a good idea. There are no upgrade fees, which is nice.
The Debate of Automation
No doubt this review will rub some people the wrong way. Despite the fact that we are all limited to 24 hours in a day, some insist that automating anything related to social media is unethical. The reality is, we are all busy professionals and technology is and should be used to leverage our time. I’m sure you can think of one time when you spent too much time with social media activities. We’ve all done that. I’m of the opinion that there is nothing wrong with mixing in a bit of automation into your twitter feed, and I’m not alone. Some of the most known marketers online who embrace social media are using various forms of automation in their Twitter account. For more Twitter time saver examples read go here.
Add RSS Feeds To Your Tweet Stream
This feature makes it easy to post a tweet to an updated piece of content based on the RSS feed. Drop the RSS feed in, and when new content is posted to that site it will share it with your followers. FYI: The screenshots in this post are also found on the Tweet Adder site, and are posted here for your convenience.
Re-Tweet Tweet by Keyword
If you have favorite people in your market that you offer valuable information, you can identify them as a retweet candidate when their tweet contains certain keywords. Learn more about Tweet Adder here.
Twitter Profile Data (Bio) Search
This is a pretty basic feature; some of the search parameters can be performed doing a manual twitter search (http://search.twitter.com/advanced). What is nice is the option to exclude those with the default Twitter avatar. In other words, if the account didn’t take the time to modify the default avatar, it may not be a valid account, rather a spam account. It allows you to specify following/follower criteria, as well as number of updates. Learn more about Tweet Adder here.
Other Noteworthy Features In Tweet Adder 3
- Does not run on Twitter API
- Tweets posted via “Web”, vs posted via “API”
- Run Multiple Profiles at the same time
- Follow, Unfollow, Tweet & Message throughout the day in a natural looking way
- Has both a Windows Version and a Mac Version
- Ability to remove profiles with default picture
- Ability to remove profiles with urls in tweets or biography
- Twitter List Search imports another users twitter list
- Flexibility with result filters
- Profile search results maintain how you found them with source keywords
- Unique Tweet Generator – creates unique tweets automatically
- @Reply Tweets – post a random tweet @someone who posts a tweet directed @you
- Setup and Schedule Automated Tweets
- Schedule and Set Up Direct Messages
Learn more details on these features of Tweet Adder here.
Bottom-line on Tweet Adder 3
For those who recognize the value of time as well as the value of having an active twitter account Tweet Adder is worth a look. The latest update makes it easier to manage your profile with a robust set of features. If you are an existing Tweet Adder customer, good news they currently offer lifetime updates, so no additional costs. For new customers Tweet Adder sells at different price points, currently it’s $55 to manage a single Twitter profile all the way up to $188 for unlimited profiles. Learn more about Tweet Adder here.
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