It has been a while since a decent video marketing course has been released. A course that helps online marketers leverage video for traffic and sales. It has been a void in the marketplace for some time.
I’m not referring to products that teach you how to make videos, or courses to help you maximize traffic with video, I’m talking about a course that offers both.
In this post you’ll learn about a new video marketing training course, Video Traffic Academy, who is behind it, what it is, what I like, a video of my account, what I don’t like, how busy professionals could utilize this course, and whether or not this course is for you.
[box type=”info” style=”rounded” border=”full”]September 2012 Update: Video Traffic Academy is now version 2.0. The course has new and improved strategies, video optimization tips, as well as improved ‘Video Traffic Process Maps’ referenced at the 4:00 mark in the video review found later on this page.
There are also cosmetic enhancements to the members area making navigation easier and more flexible.
Video Traffic Academy remains ‘the’ recommended course when it comes to learning video marketing. Learn more from James and Lewis’ on their sales page here.[/box]
Getting real. I remember when I considered creating online videos.
I was hesitant. Did I really want to put myself out there?
Then I considered how I might be able to connect with and help more people. I also saw what the possibilities* were, and knew that video had to become a part of the marketing equation.
[quote style=”boxed”]Many marketers avoid video marketing because they believe it is both hard and scary. [/quote]
Another common belief pre-video marketers have is that they must be “on camera” to do video. While ideal, it’s not true, and it isn’t the best starting point for most. For me, when I realized that being on camera wasn’t necessary (I find PowerPoint sales videos work rather well) I went for it. Making videos took some time to learn but got easier with each one.
However, many marketers I speak with about video often let these issues stop them, without considering how effective video marketing can be.
*More about my results with video later in the post.
First, Let’s Talk About The People Behind Video Traffic Academy
Two main guys, Lewis Howes, and James Wedmore. I’ve known of Lewis for about 3 years, he and I first met at BlogWorld fall 2010. I later interviewed him here as a part of the Linked Influence review post. Since version 1 of the course was released, I did get to meet James Wedmore in person in San Diego. Everything I’ve seen and heard about these guys has been positive and I’ve no reservations about their business ethics. See them on camera at the Video Traffic Academy site.
[toggle title_open=”Got it Travis, Thanks.” title_closed=”Disclaimer:” hide=”yes” border=”no” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]
[box type=”note” style=”rounded”]Disclaimer: One of the ways this site serve readers and subscribers is through our hype free product reviews. Product makers often give review copies of their products at no cost, in hopes that we might review it. This is the case with this review of video traffic academy.
We also receive compensation (millions… ehem, not really) for those who find the product to be a fit for them, and purchase through our affiliate link. These commissions are used to recharge Travis’ Starbucks card, pay hosting, and other costs associated with running the site. [/box]
What Video Traffic Academy Contains
Video Traffic Academy is designed to help marketers understand the power of video marketing and YouTube, for search engine rankings and traffic, and how to implement it in your business.
The sales letter and video breaks down successful online videos in these three categories:
- Video Optimization
- Video Value
- Video Aftermath
This is important because there are so many areas of complexity and rabbit holes a marketer can go down when it comes to video marketing.
Video Traffic Academy Course Modules
There are 5 main modules to the course which cover the three categories above:
- Video Traffic 101: This module has 4 videos providing a decent overview of the importance of video marketing, why most fail at it, and the importance of having the right mindset when approaching video marketing. Total length: 77 minutes
- Developing Your Strategy: This module contains 3 videos walking the marketers through developing their strategy, 4 pillars of success, how to carve out your niche, what time to post videos, etc. Total length: 49 minutes
- Creating Killer Videos: 5 videos are included in this section, elements each video must have Total length: 100 minutes
- Video Optimization: A whopping 8 videos here. Step by step on editing videos, rendering, and optimizing on YouTube, and more. Total length: 113 minutes
- Advanced Video Strategies: This module contains 3 videos dealing with the further actions to take to promote the video after the video is online. The last video is actually a carousel of videos where you watch James apply the video strategies himself. Total length: 146 minutes (carousel being 99 minutes).
If my math is correct, there is roughly 8 hours of training in this course. Learn more about Video Traffic Academy
What I Like About the Course
Some observations I had while going through the course (Disclaimer: I did not listen to every second of each video).
- Talks mindset and his thoughts on left-brained vs. right-brained video marketers.
- Uses free tools that are available to anyone like Google Insights.
- Provides links to paid resources and tools outside the course, video mentions the fact that they are affiliate links.
- Uses real-world examples (I value case studies that validate a particular strategy).
- Shows the use of the Google wonderwheel search tool, but that is not something I have available when using Google, something I noticed when I started using Google+ (more on that here).
- Demonstrates a 3rd party tool which helps video marketers reverse engineer YouTube rankings. Knowing what factors are needed to compete with existing YouTube videos.
- Clarifies that YouTube is a community, having both written and unwritten guidelines.
- Encourages thinking for the long-term, not about a given video, but about the video channel you have, your collection of videos. 80/20 rule for traffic, handful of videos bring most of the traffic.
- Explains how to produce creatively, post technically.
- Includes bonuses to help you get going including video traffic process maps, and a resource library with video bumpers (put at front and backend of videos), backgrounds, and over 350 royalty free music tracks. Having resources like these are important for making quality videos.
What I Don’t Like About the Course
Overall this course is exceptionally well put together. Very professional, and exemplary in the way the course is structured. The points below weren’t big issues, but they caught my attention and may catch the eye of customers and therefore are worth mentioning here. Admittedly, they are a bit on the picky side.
- Found the audio volume to be a little low in a couple videos. This was apparent in some of his case study videos. Several times while going back and forth from the training video to case study videos at YouTube.com, I was startled, and had to bump the volume down, then up when listening to the training video, then down again when back on YouTube.
- Couldn’t find video download option. When possible, I like to download videos and listen to them at 2x speed. This allows me to get through training material quickly. Many courses like this don’t offer a download, because inevitably they end up being pirated (at least the good ones do). I’m not sure exactly what the sales process is, but it might be nice to create an option for customers to purchase mail order the DVDs.
To their credit: They do have a download center on each page, where users can download the cliff notes, the PowerPoint, the MP3 audio, and the transcript. This is a smart move and a good compromise so customers can get through the course quickly.
The download center in version 2 is on a dedicated page with intuitive, ‘click to expand’ sections.
How Busy Professionals Could Utilize this Course
Some business owners might be thinking…
[quote style=”boxed”]The course sounds helpful, but what if I have zero time to implement what they are going to teach me?[/quote]
This course is useless if it sits on the digital shelf. You must implement in order to get the results video marketing offers.
Here are some things to consider:
- Implement one thing a _______ (day, week, month, etc.) Set implementation goals.
- Give the course to your assistant or intern to review and implement.
- Outsource it. Run through the course, and select the items you want to implement, and hire someone or a team to implement it. Give that person access to the course so they can understand the specifics. See How to Avoid Outsourcing Headaches for more info.
Is this Course for You?
Maybe, maybe not. Can I be real with you here? If you don’t have a website, a product to sell, or any income, let me encourage you to take care of those things first before investing in a course like this.
However, if you have the time to invest in learning and implementing, and can swing the course fee, then let me encourage you to get a copy, to my knowledge this is the best course of it’s kind currently on the market. More thoughts here.
Let’s Talk Money: What is the Investment for This Course?
This is a paid course and is a worthwhile business decision. You have to decide whether the value given is worth the investment. I’ve seen similar courses in the $1500-$2500 range. This is nowhere near that.
I didn’t find out the price of the course until I was well into the initial review. So I was taken back when I found that the launch price is $97. Taken back because I understand how much work it took James Wedmore (his partner) to put it together. Get your copy of Video Traffic Academy here.
When I asked him how long it would be at that price, he said he wasn’t sure. Sounds like he will likely keep this very compelling price for launch and then raise the price at some point after launch, but I could be wrong.
Bottom-line on Video Traffic Academy
This is a smart move by Lewis, partnering with a top video marketer to put together a course with a lot of value, and sell it at a very compelling price. As already stated, while not flawless, this is the best course I know of, available on the market today. Get your copy of Video Traffic Academy here.
Oh Before I Forget – My Results
Here is a screenshot of a 60 day period of traffic to this site. You’ll notice that YouTube traffic converts visitors into subscribers at a much more significant rate than that of Google search visitors.
As you can see, I’m a fan of video, and not because of this course, but because video actually works. Video Traffic Academy is a great resource to help you get more targeted and converting traffic. Get your copy of Video Traffic Academy here.
Do me a favor. If this was helpful, please share it using the sharing buttons on this post. As always, let me know your thoughts in the comment boxes below.
Image credit: san_drino