This site get’s spam comments all the time. If you have a blog, you likely know what I mean. They are pretty distinguishable. Consider this one from ‘Ahmed’:
“have viewed your site. it contains very useful material, i shall be grateful if you help me to promote my business. [website url inserted]”
Or ‘Sf’, apparently he likes a competing product to one reviewed here,
“Nyaways i like the autotweeter software [website url inserted] is the place if u wud like to give it a go”
Poor grammar and spelling makes me question the return on investment some outsource SEO services really offer. It’s no secret that commenting on blogs can also benefit your site from an Search Engine Optimization (SEO) perspective (backlinks). However, there is another optimization that needs to be considered first.
For whitehat SEO, comments that miss what I call Social Engagement Optimization (SEO), will kill the effectiveness of your efforts.
If SEO (the search kind) is your focus there are other ways to get links to your site, that may offer better results. Similar to the comments above, from ‘Ahmed’ and ‘Sf’ yours may go unapproved if you aren’t careful.
If you engage the writer and even other commentors on the site socially, you’ll increase your chances of your comment being approved, and having your viewpoint is exposed to everyone else reading the post.
Consider the RRR Formula for Blog Commenting Effectiveness
Read. Actually take the time to read the article, you might learn something, and see if it doesn’t strike a nerve with you in some way.
Relate. (Writing) In my experience this step is most often overlooked entirely, don’t let it happen to you! In your comment relate the subject of the article to your own experience (doesn’t have to be long). Perhaps you would’ve benefitted in the past had you known a specific tip presented in the article. Or maybe the article presents a problem that you’ve had to deal with at one time.
React. (Socialize) This is where you can engage the writer further. You can certainly share your viewpoint without being preachy, or better yet ask a question. Going even further, balance your viewpoint with a question of the reader that would give them an opportunity to share their expertise further if they choose to answer.
Using these steps in your comments may take a little more time, the results can benefit your SEO, and your SEO.
Now is your chance, chime in below (consider using the RRR formula).