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Will Marketers Adopt Google +1 for Websites?

SEO

A while back the question was asked here, Is Google’s +1 Search Useful for Marketers? Now that Google’s I/O event is over, and having mentioned very little about social strategy, +1, etc. (at least from the live stream I watched) are you planning on implementing Google +1 on your website when it becomes available? Why or why not? I have my own thoughts, but will reserve them for the comments section below.

Will Marketers Adopt Google +1 for Websites?

Since Google first mentioned +1, I’ve been thinking a lot about it. Talked to some friends, read an ebook on the subject. Given Google’s history, I’m considering my options carefully with this forthcoming service.

What about you, planning on doing +1…

  • As soon as it’s available
  • Sometime after it’s available
  • Not sure – probably just wait and see

Why or why not?

Chime in below.

google +1, google plusone, seo, Social, social seo

About Travis Campbell

Husband. Dad. Marketing automator. Author. Educating and coaching others in their online business endeavors. Here's his Google profile.

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  • Jake

    I’m going to wait and see. But thanks for the signup link you included in the post, Google will notify me when it’s ready.

    • http://www.MarketingProfessor.com Travis Campbell

      Thanks for the input. Nice.

      If I may, what are you “waiting to see” for you to make the move?

      -Travis

  • Ian

    In no rush here. Want to see how Google handles the rollout etc. -Ian

    • http://www.MarketingProfessor.com Travis Campbell

      Would ‘Cautious’ be the right term to describe your comment? Thanks Ian.

  • http://www.orangewhale.co.uk Marcus West

    I’ll jump on it Travis.

    But while we’re waiting I’ll write a blog post explaining why

    • http://www.MarketingProfessor.com Travis Campbell

      Nice. Let us know when it’s up! 

      -Travis

  • http://righteousmarketing.com Robert

    I’m going to give it a go when I get access.

    • http://www.MarketingProfessor.com Travis Campbell

      Coolies Robert. Thanks for chiming in. What value are you hoping it to add to your online presence?

      • http://www.register-web-domain.in/ Register a domain

        Travis, I guess it will have an impact to the keyword positions in SERP, other than this I guess the reputation will count too.

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    hell yeah we’re all googles bitches.

  • http://yoyoseo.com DanaLookadoo

    Not sure – probably just wait and see. Heck, I still don’t have the Facebook Like going on either of my blogs. A hold out? No, just don’t dedicate time for it. However, integrating new social sharing is key.

    Why? I’m postulating that since Google doesn’t have access to the Facebook Like firehose, they will pay attention to this social signal. That is IF it continues. Their lack of mentioning it could mean +1 has been a dud.

    Confession, I tried to click your +1 graphic! ;-)

    • http://www.MarketingProfessor.com Travis Campbell

      DanaLookadoo-

      Sorry the graphic is just that, a graphic, my apologies for any confusion there.

      Yes, as I mentioned above to Chris, I’m more concerned than curious. I could be totally wrong here, but it just seems when it comes to social Google has no sure strategy. How could they be totally silent on anything social at their main developer conference, is beyond me.

  • http://www.gadgetmvp.com Chris Lang

    Travis, you read the report I launched with Howie Schwartz, that pretty much says it all.

    It’s not about SEO, it’s not about social, it’s about getting the click, and who better to recommend what I click on but you Travis?

    • Travis Campbell

      The biggest problem I see is that this whole approach is predicated on people being logged into their Google account while surfing the web. That is something Facebook does well, not Google.

      Where am I wrong?

    • http://www.MarketingProfessor.com Travis Campbell

      The biggest problem I see is that this whole approach is predicated
      on people being logged into their Google account while surfing the web.
      That is something Facebook does well, not Google.

      Where am I wrong?

      • http://www.gadgetmvp.com Chris Lang

        I am logged into Google the entire day, I run my business thru Google and the browser and I run Linux full time. So why are peeps logged into Google the whole day? Because they run their email thru Gmail. OR they have Android phones, either way, they are logged into Google.

        You don’t have to BE actively using Google to be logged in either. You simply have to set the “Remember me…” checkbox when you do log in. Look at it this way, do you fill out the Google log in box every time you go to Gmail? I don’t, there is a cookie set.

        If you do the same, then you are logged into Google.

        So my question is this Travis…? Do you want to go ask somebody what they think about something or do you want to go to Google search and search for what you want now and see what people that I depend on for the best recommendations like you have shared?

        Because it is not about +1 button clicks for us, it’s about sharing. Truly, the +1 button is a smoke screen, it is about sharing links, that is where the magic bullet is…

        • http://www.MarketingProfessor.com Travis Campbell

          Chris-

          Interesting idea about +1 being a smoke screen for sharing, while that may indeed be true, I still struggle with this idea that the average user is logged into Google all the time. No offense, but we probably aren’t considered “average user”.

          When someone comes home from work for the evening and use their computer, they log into Facebook. They might login to “email” which they call Gmail, but the web has taught us to logout of email when we are done with it.

          I have no idea what the numbers are for “remember me” checkboxes on login, however it seems to make sense that users are more likely to enable that option at a place that holds friends and family (Facebook) than for their email program.

          -Travis

          • http://www.gadgetmvp.com Chris Lang

            Travis, those are things that only Google can know. BUT remember this, there are 30,000,000 Google Apps users. They run their entire business thru Google Apps.

            So while we see numbers tossed around about Facebook, how many of those 500 M accounts speak english? And how many are really active?

            There are also how many Android users that are full time Google users? Android is activating 400,000 handsets a day. Android has caught iPhones for active user numbers.

            When you really look beyond the Facebook hype, and look at some deeper numbers you will see that things are a lot different that they seem. But then I am totally focused on Mobile Apps right now and my Gadget MPV startup.

            But the http://plusone.google.com domain just went live and we are hoping for +1 to become a social bookmarking app well beyond what we see now and very different that what a Facebook style site offers.

            That over UI is a front page with mega traffic where you can discover hot content without already being friends with the submitter. Remember, Travis, StumbleUpon still drives as much traffic as Facebook and I don’t have to be friends with anyone there to browser hot breaking news posts that are getting 100K to 500K in traffic from Stumble.

          • http://www.MarketingProfessor.com Travis Campbell

            We will soon know more about +1 as Google is releasing it to a few select websites today:
            http://mashable.com/2011/06/01/google-plus-one-button-2/
            Although at the time of this comment there is no +1 button at Mashable.com

            I don’t know where the 30,000,000 number comes from, if it is accurate, etc. but one thing seems apparent, on the day that Google is supposedly launching a big social initiative in +1, Eric Schmidt is falling on the sword for his lack of executing a social strategy.
            http://techcrunch.com/2011/06/01/eric-schmidt-is-a-surprisingly-worried-man/

            I think more of us are pulling for Google than are rooting against it. However, from top to bottom, at this point, it just seems odd if +1 is their strategy.

            Time will tell…

          • http://www.gadgetmvp.com Chris Lang

            I don’t want to sound argumentative here Travis, I do hope this comes off as a good conversation though.

            The 30 million apps users is from Howie Schwartz, quote attributed to the Google Apps team at a presentation in NY City. 

            Notice that I said Apps users, not accounts. An account for the state governments that use G Apps, major corporations or the major colleges like ASU, Harvard, Norte Dame, UCLA and 3 state school systems (NYC is one) can have thousands of users within the account.

            Finally, I would love to fall on that sword that Eric Schmidt did, move from CEO to Chairman of the board. Essentially Schmidt and Page swapped roles, and that was a good swap for all concerned.

            Finally look at the +1 button on that Mashable page, it is, as of my viewing at 364 +1′s and Facebook? 299.

            But think about that one, to use that +1 button you would have had to already joined the +1 experiment to click it, and sometime within the last month. So on it’s first day, 364 Google users were able to go to that page and click the button. But yet the OH SO Ubiquitous and wonderful Facebook was only able to pull 299. Got the screenshot if we need it.

            Thanks for the heads up, I would have missed this altogether if you had not posted the link, my day was taken up with a Jack Humphrey webinar about apps, keep your eyes peeled for that one Travis, Jack did a great job of helping everyone understand why mobile is so important. 

          • http://www.MarketingProfessor.com Travis Campbell

             It’s all good conversation here Chris. Healthy discussions like this are necessary for biz owners to figure out if this makes sense for their business.

            I imagine there are many out there looking to “test” +1 on a website, so no surprise it superseeds Facebook. Let’s see things in 30 days time on a post there that has nothing to do with Google.

            Thanks, as always, for your insights and perspectives!

          • http://www.gadgetmvp.com Chris Lang

            Also Travis, I just wrote the code and instructions to add this to your site easily.

            Love to hear what you think of it here - http://www.googlingsocial.com/?p=763

            I also added how to properly add Buzz, Stumble, Facebook and Tweets to your site in a way that loads fast and is easy to code.

          • http://www.gadgetmvp.com Chris Lang

            Oh, and as far as all the negative Google bashing we have seen since Google Wave, Facebook was found to be paying PR firms to plant stories like that. That was revealed by USA Today after a writer there was approached to bash +1 as yet another unfounded failure by said PR firm. Zuckerberg even admitted to being behind it in a Facebook press release.

            So don’t believe everything you read Travis, and never believe what TechCrunch writes, I learned that the hard way years ago.

  • http://www.gadgetmvp.com Chris Lang

    OH, and my Google connections tell me to keep my eyes peeled, the +1 button may just be on my blog soon and not just in Google search!

    • Travis Campbell

      That’s what website owners are waiting for, the release of +1 for websites to be available. I’m curious just how this will fly. Actually more concerned than curious.

    • http://www.MarketingProfessor.com Travis Campbell

      That’s what website owners are waiting for, the release of +1 for
      websites to be available. I’m curious just how this will fly. Actually
      more concerned than curious.

  • http://www.semlerresearch.com Bioequivalence

    I dont have that much awareness about Google +1. can you explain it briefly.. Thanks for this information..

    • Travis Campbell

      More information is linked in the post. More on Google +1 is here.

    • http://www.MarketingProfessor.com Travis Campbell

      In general terms, +1 is Google’s answer to the Facebook Like button. More information is linked in the post. More on Google +1 is here.

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    It’s all good conversation here Chris. Healthy discussions like this are
    necessary for biz owners to figure out if this makes sense for their
    business.

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