Facebook Marketing Strategy for Business, 5 Useful Applications

February 17, 2009


It’s no secret that online social networking (done well) is a great way to market your business.  Social network applications can make that even easier.  Applications are used to enhance the experience for users (ever watched a video on Facebook?).  They are also useful to developers, providing them with valuable information from users in exchange for installing the application.  This post covers 5 Facebook applications to consider for your business with your Facebook Marketing Strategy in mind.

Recommended: Are Facebook Ads Better than Google Adwords? This guy thinks so. If a Facebook Marketing Strategy is what you need, then listen to this(Caution: somewhat strong language…and opinions)

Facebook for Business, 5 Useful Applications

Simplaris BlogCast – If you are a business owner, or small business marketer with a blog, this one will monitor your blog RSS feed for updates, and update your profile feed with each new blog post.  I like it because it updates your status feed, and puts an icon next to the feed update that makes it stand out to visitors.
Networked Blogs App – Similar to Simplaris, this Facebook application not only updates your profile feed with each new post, but it also is a place for blog owners to build a reader base.  When you get enough readers to join your blog ‘page’ it unlocks other features.  You can ‘go pro’ giving you the ability to message all readers (similar to fan pages).  Here is the Networked Blogs page for MarketingProfessor.com on Facebook (feel free to become a reader).Networked Blogs Feed in Facebook

Both of these tools are great ways to extend Facebook for business in a soft way (“selling” can have adverse effects for sure).

My LinkedIn Profile – You can put a LinkedIn Badge on the Info tab of your Facebook profile which allows visitors to hop over to your LinkedIn profile page with a click.
Profile HTML – This allows you to place standard HTML code on a section of your profile or even a Fan page that wouldn’t ordinarily work using the standard Facebook interface.  You can see the web form to sign up for the special FAQ reports on the MarketingProfessor.com Facebook Fan Page .
Facebook Video (Default App)– Facebook has made major strides when it comes to video, not the least of which is the addition of HD (high definition).  I’m looking forward to adding more videos to my profile in the near future.  If you want to see a video I did a while back on one of the best social messaging tools out there, you can find it here.

These applications are a great place to start using Facebook for online social networking.  While social marketing has been around, using Facebook for business is relatively new.  Since applications are coming out all the time, consider how you can use them to extend the reach of your business.

Let’s learn together: Got a favorite Facebook application you are using, or questions about one mentioned here?  Other random thoughts? :-)  Be heard by using the comment boxes below.

Image credited to luc legay

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About Travis Campbell

Husband. Dad. Marketing automator. Author. Educating and coaching others in their online business endeavors. Here's his Google profile.

View all posts by Travis Campbell

18 Responses to “Facebook Marketing Strategy for Business, 5 Useful Applications”

  1. Esoomllub Says:

    I’ve been reluctant to hook up my RSS feeds to my profile as I have enough blogs out that it would be a little too busy in my mind. But I think Simplaris Blogcast with a subset of my blogs might be the right ticket. Nice post!

    Esoomllub’s last blog post..How Long Before Canonical URL Tags Are Gamed?


  2. Travis Campbell Says:


    You might be best served to have it post only a single line entry on your Facebook feed for new posts. I didn’t mention it in the post but Networked Blogs is great for SEO, so if it makes sense you can hook up more blogs there, and then disable the feed for those you don’t want posting on your profile.


  3. eMarketing Strategist Says:

    It’s good to know Facebook is adding these kinds of features. I’ve used it primarily for friends and family because it just didn’t seem all that business friendly.


  4. Tom Says:

    Thanks, Travis!

    Learning more about how to use Facebook as a business tool is helpful.


  5. Amanda Says:

    Finally a way to link LinkedIn and Facebook. I don’t have a lot of spare time to research the inner workings of these applications, I love finding posts of this nature that take care of the time consuming part for me. Great post as always Travis! It will be interesting to watch as Facebook moves from a college driven social tool to a profitable business tool…thanks for staying on the cutting edge!


  6. Don Roberts Says:

    Nice summary Travis. Thanks for the SEO-related tip regarding Networked Blogs.

    It’s nice to see Facebook embracing the business community by including these types of features.

    Best, Don Roberts


  7. Travis Campbell Says:

    Amanda, you said it well, it seems to me the next logical step is for Facebook to make serious inroads to the business community.

    Tom and Don, in my opinion small business can be more agile than big business, and tools like these are great for those interested in building a solid business strategy for their Facebook presence.

    What other applications are folks using on Facebook?


  8. Alex Says:

    These applications are a great place to start using Facebook for online social networking. While social marketing has been around, using Facebook for business is relatively new. Since applications are coming out all the time, consider how you can use them to extend the reach of your business.

    your link that says “facebook for business” led me to an awful site.

    This type of advertising is why many clients are hesitant to advertise on platforms like facebook.

    What does that say about your personal brand?


    • Travis Campbell Says:


      Thanks for taking the time to comment, and offer feedback. I agree that online marketers need to keep an eye on applications that would support their strategy, and see about implementing them on a case by case basis. This approach has worked well for others.

      As for your other comment, I appreciate your candor. The intent of this site is to help people understand and apply Real. Profitable. Advice. Any product I speak of or provide a link to has been personally reviewed by me, and/or I know the product creator personally. Any revenues generated from this site allows it to continue to offer this value to readers and members.

      The link you mention takes folks to Mari Smith who is known as a leader when it comes to marketing businesses through social media – Facebook. (Links are autogenerated by a WordPress plugin I’m testing, and sometimes appear in surprising places!)

      Hope that helps.


  9. Facebook Applications Says:

    Social Factory is expert in social media developments, we expertise in Facebook, Bebo, Friendster, Social Media Widgets, Google Android, iPhone applications and many more!


  10. Anonymous Says:

    nd share the link love. When you get to a point where you’re getting lots of traffic and people send you items to mention on the weblog, remember where you came from. Blogging is not a zero-sum game.


  11. Mitchell Strobl Says:

    Hi Mr. Campbell:
    The Professional Outdoor Media Association (POMA) is requesting permission to re-post info/blogs from marketing professor on our website. We’ll run either teasers with links to the articles or full articles with links, author info and your logos with the post.

    Please advise.
    Best Regards,
    Mitch Strobl

    Mitch Strobl
    Professional Outdoor Media Association
    mstrobl @professionaloutdoormedia.org


  12. parmita b Says:

    Hi Travis,
    Great post. These applications certainly work well from a small business perspective, but what would you recommend for a larger entity, lets say a multi million dollar company looking out for branding and customer relationship opportunitites?

    Best Regards,


  13. Placement Companies India Says:

    Very interesting. It seems you are exploring Facebook to a new level of marketing ideas. I would like to learn more. I am interested in diving referrals to my  online business.


  14. i choose hosting Says:

    Great post. These applications certainly work well from a small business
    perspective, but what would you recommend for a larger entity.


    • Travis Campbell Says:

      Not sure why these wouldn’t work for small and big business alike. Depends what the objectives are for the business. Since this post, I’ve also become a fan of Wildfire app for managing promotions.


  15. Corporate Video Productions Says:

    These purposes are an ideal place to start out using Facebook for online social networking. Whereas social marketing has been around, utilizing Fb for enterprise is relatively new.


  16. Facebook Developers Says:

    Brilliant tips i am impressed by this site and i am happy with this, thanks for keep sharing.


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