Nothing is more important to your online success than RSS. This simple concept and technology that enables the syndication and re-purposing of content is your amplifier on the Web. Don’t allow the simplicity of RSS lead you to underestimate its fundamental importance.
This importance should drive you to find a professional management solution for your social syndication. Feedburner is the obvious choice for this addition to your social media strategy.
Why is RSS Important?
Quite simply RSS is the default standard for syndicating content on the Web. It makes it very simple to package up your social sites and social media, to include copy, audio, and video for use anywhere from websites to plug-in applications.
If your business or affiliate program is looking for exposure and traffic RSS is the key to results. Assuming you take the first step and promote your RSS feed–offering social syndication.
Feedburner Syndicates and Promotes
The magic of Feedburner is the comprehensiveness of its promotion and syndication.1. Publicize
Feedburner helps to centralize and automate the active promotion of your RSS feed. A variety of services helps to raise awareness for your new content and social media available for syndication.
Feedburner will automatically notify Web directories and feed aggregators of new content as well as blasting new content via email subscription. This versatile web service also allows you to create and promote simple widgets for republishing your content on other websites.
2. Optimize
Unfortunately, despite the simplicity of RSS the implementation of this technology often causes incompatibility with various software and readers. Feedburner is constantly managing your feed for maximum compatibility. This compatibility also extends to audio and video distribution.
In addition, Feedburner will make your RSS feed friendlier to browsing and add opportunities for subscribers and readers to re-syndicate or forward your content to other consumers.
3. Analyze
As any marketer knows, watching the numbers is the best way to grow successes and kill losers. Feedburner easily aggregates all of your content stats into a single dashboard.
Giving you a 360 degree view of your social network–understanding their likes, dislikes, preferences, and why. Making money and growing your traffic was never easier to focus on with Feedburner analytics dashboards.
4. Monetize
Of course near and dear to every social marketing professional’s heart–making money. Feedburner makes that simple too. Whether you are an advertiser or a publisher Feedburner leverages the power of its parent–Google–to bring top-notch monetization opportunities to the solution.
5. Simplify
All of these Feedburner feature pull together to offer the top feature–simplicity. It is as easy as entering your blog or website’s current RSS feed URL. The rest of the magic is performed by Feedburners.
Feedburner Advantage
Feedburner, and maybe even more importantly their parent Google, has made a business of maximizing the value of your content–syndicating to the far corners of the Web.
If you are looking to grow your social network or increase your social site’s traffic you need to put the management of your social syndication into the capable hands of Feedburner–returning your focus to creating world-class content.
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Hi, my name is Travis Campbell, I operate this site. One way I can extend what I've learned marketing online over the years is by writing about it here... and helping you along the way.
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