Internet Marketing Success with Facebook

Facebook, born in a college dorm room to connect faceless college kids on big campuses, has come a long way. Now boasting more than 100 million users, online marketing success means figuring out social marketing on Facebook.

No platform is better suited to host your social marketing strategy. Built to interact, socialize, and group people by interests–Facebook holds huge promise for any business’ marketing plan.

Recommended: Are Facebook Ads Better than Google Adwords? This guy thinks so. If a Facebook Marketing Strategy is what you need, then listen to this. (Caution: somewhat strong language…and opinions)

Internet Marketing Success with Facebook

Social Networking

Friending, wall posting, finding lost classmates, even starting the occasional food fight is the magic of Facebook social networking. Nothing puts you into the flow of your connections, audience, market like Facebook.

The blend of business contact manager and lifestyle manager gives you a unique insight into the opportunities for you to market. Natural diversity in our lives are brought together, but easily segmented. This unique Facebook blend brings in the broadest audience, yet preserves the opportunity to target markets with precision.

Community Building

Created for community, the quickest way to ignite a successful social marketing campaign is to organize or to become hyper-active in a community. In the Facebook vernacular, that is a Group.

Groups are an easy way to find and target your intended market. Many are already self-organized, but the simplicity of kicking off others can really pinpoint your audience.

Organizing or managing a Facebook Group is a prime opportunity to segment and breed a loyal “tribe” of consumers. This not only puts you at the center as the influencer and provider of the group, but it allows you to be the gatekeeper and beneficiary of other valuable offerings to the group.

Social Marketing

Much like other social networking platforms your social marketing can be a blend of direct obvious, paid advertising, which can be sourced into the Facebook Ad Network as well as equally profitable social selling.

Advertising is easy with Facebook, but like many of the other social platforms the ad networks are immature and still wrestling with effectiveness. In contrast, the simple things you can do to broadcast and target your marketing message organically within the Facebook application may give you even bigger results.

Facebook as a social marketing platform is maturing quickly. The organization of information, volume of social connectivity, and growing affluence of the demographics is making Facebook a serious contender for business marketing focus.

Social Selling and Lead Nurturing

Social selling and lead nurturing are really the secret arts to be learned for big marketing bang from Facebook. Joining the conversation is the foundation, but creating a process flow that automates the pumping in of value, while alerting you to opportunities is the key to execution.

Here are some simple ideas for marketing with Facebook while automating your social selling and nurturing process:

• Connect your feeds from other social networks
• Create a group and organize physical and virtual meetups
• Share photos of your business in action: office, employees, and clients
• Keep information flowing with statuses and social feeds

Facebook is becoming a serious tool for decision makers and powerful networks–make sure you have a social marketing strategy to seize this 100 million person opportunity.