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LinkedIn Marketing-Connecting Business Blogs

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linkedin-marketing

business-blogWith the current economy, LinkedIn is quickly becoming a popular destination for job seekers and talent seekers alike.  Some use their LinkedIn account to participate and gain exposure, sadly many don’t use their LinkedIn account much at all.  In this post, we’ll discuss an important LinkedIn Marketing idea for those with a business blog, or those thinking of creating one.  It is a simple one-time setup that should be considered with every social marketing strategy.

LinkedIn Marketing-Connecting Business Blogs

LinkedIn a Place for Business Professionals

In case you missed all those invitations you got in email to join someones “professional network on LinkedIn”, this place is a social destination for business professionals and career-minded individuals who want to network online.  If you don’t have a profile there, now is a great time to set one up as a part of your social marketing strategy but before doing so, let’s talk about business blogs for a moment.

Get the Word Out With a Business Blog

It is no secret that business blogging is a great way to get more search engine exposure for you and your business, it’s also an important component to any social marketing strategy.  Whether a business who uses the blog to discuss industry news and information important to customers and prospects in your market, or a professional diary of weekly efforts to land that new job, getting more exposure to your blog through your LinkedIn profile would be a great way to stand out from everyone else, wouldn’t you agree?

LinkedIn Marketing, 2 Ways to Hook Up Your Blog

With your blog, (your business blog in 5 minutes – and zero cost), you can link your blog RSS feed to your LinkedIn profile.  You have two options (both are very easy):

To give you an idea what it looks like, here is a screenshot of MarketingProfessor.com blog posts on my LinkedIn profile.

LinkedIn marketing

LinkedIn Marketing, a conversation: This is just one way to leverage LinkedIn to extend your reach, and stand out from a field of possibilities searchers have.  Do you use LinkedIn to market yourself or your company?  If so, how?  Chime in using the comment boxes below.

Image Credit to gscottolson
business blog, linkedin marketing, social marketing strategy

About Travis Campbell

Husband. Dad. Marketing automator. Author. Educating and coaching others in their online business endeavors. Here's his Google profile.

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  • Carter

    I’m just getting started with LinkedIn, but it’s amazing how big the community already is! Haven’t really considered running my Business Blogs through there, but it sounds like a great way to generate traffic. Thanks for the tip!

  • Travis Campbell

    Carter-

    It is a great place for professionals to have their online resume, and connect with others (especially in this economy). There are other apps that extend functionality as well which I’m testing, I’ll likely report back with my findings. :-)

    Thanks, as always, for the feedback.

  • http://stevereports.com Steve

    Travis – thank you for this article. Quite a few I liked actually. Also thank you for registering this at http://friendconnectcentral.com

    Wondering what application you use for Tweet This Post and what comment application you are using. Both are cool.

    Steve’s last blog post..Twitter Is Hot: Avoid These 7 Deadly Sins

  • Anonymous

    I have my blog posts synced with my LinkedIn profile and it really helps to drive traffic to my site. Love it! Thanks for the great tips.
    Jeffrey Zelaya

    • http://www.MarketingProfessor.com Travis Campbell

      Thanks for stopping by Jeff!

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