With the current economy, LinkedIn is quickly becoming a popular destination for job seekers and talent seekers alike. Some use their LinkedIn account to participate and gain exposure, sadly many don’t use their LinkedIn account much at all. In this post, we’ll discuss an important LinkedIn Marketing idea for those with a business blog, or those thinking of creating one. It is a simple one-time setup that should be considered with every social marketing strategy.
LinkedIn a Place for Business Professionals
In case you missed all those invitations you got in email to join someones “professional network on LinkedIn”, this place is a social destination for business professionals and career-minded individuals who want to network online. If you don’t have a profile there, now is a great time to set one up as a part of your social marketing strategy but before doing so, let’s talk about business blogs for a moment.
Get the Word Out With a Business Blog
It is no secret that business blogging is a great way to get more search engine exposure for you and your business, it’s also an important component to any social marketing strategy. Whether a business who uses the blog to discuss industry news and information important to customers and prospects in your market, or a professional diary of weekly efforts to land that new job, getting more exposure to your blog through your LinkedIn profile would be a great way to stand out from everyone else, wouldn’t you agree?
LinkedIn Marketing, 2 Ways to Hook Up Your Blog
With your blog, (your business blog in 5 minutes – and zero cost), you can link your blog RSS feed to your LinkedIn profile. You have two options (both are very easy):
- If you have a WordPress blog consider this LinkedIn application for WordPress
- Have a blog hosted on a different platform? No worries, the folks at SixApart have you covered with Blog Link application which supports over 7 blogging platforms.
To give you an idea what it looks like, here is a screenshot of MarketingProfessor.com blog posts on my LinkedIn profile.
LinkedIn Marketing, a conversation: This is just one way to leverage LinkedIn to extend your reach, and stand out from a field of possibilities searchers have. Do you use LinkedIn to market yourself or your company? If so, how? Chime in using the comment boxes below.