Social Networking has been around for, well, since people have existed. What’s new is the technology enabled social networking, as seen in recent years online. Many strategies and techniques have been used in social media in an effort to move commerce along for big and small businesses alike. They way people interact with others really hasn’t changed however. This ties into my takeaways from this segment of video from Seth Godin. What say you?
My Thoughts On Seth Godin’s Comments
I’ve given some thought to what he said in the video, and wanted to share some of them, and also invite you to respond as well.
- Software does not promote real relationships (although it can promote perception)
- The Internet has allowed the propagation of fake relationships, and these offer no value to businesses.
- You only get out of the relationships what you put it.
- If your networking is only asking for the sale, it won’t bear fruit, you need to consider investing in the relationship for some time down the road, when you’ve earned the right to ask for something.
- Social networking is only a component of an online marketing strategy.
- Relationships take time to build, and are to be invested in.
- Social networking isn’t new, social sites are. Social sites are tools, nothing more.
With the increasing prominence of Google (and other) profiles, and the advancements in social search, the importance of real relationships will continue to grow. Therefore it is important to have a social funnel to engage people further via email (see rings of intimacy graphic), that you might add more value, and build a relationship with subscribers.
Enough from me, what say you? Chime in using the comment boxes below.