Small Business Marketing, Managing Social Marketing Campaigns with Plaxo

Looking for a great social marketing campaign manager? Look no further than Plaxo. With this ever expanding social networking platform you have all the tools to run your small business marketing plan. Even more importantly it is already stocked with millions of professional contacts ready to connect to your internet marketing.

Plaxo started as a simple way to store and organize your contacts online. However, it has evolved into a platform filled with opportunities and decision makers. Implementing the following framework turns this contact manager into a social marketing manager.

Contact Management
The core element to any internet marketing plan or solution is the underlying contact database. Plaxo makes this easy. Import your existing contacts from virtually any contact manager or address book you use today (i.e., Outlook, Apple Address Book, GMail, Yahoo, etc.). Even sync between a variety of contact and social services.

Plaxo automatically cross references this with Plaxo users and connections to frequently suggest others you may know or should get to know.

Social Networking
Plaxo’s People You May Know and Pulse features can combine to be your primary social networking console. As you connect to people you get a flow of their social activities through Pulse–constantly serving you opportunities to engage in conversations or provide value.

Meanwhile, the same Pulse service is feeding your social feed into your targeted audience of friends, family, and business associates. Nothing can make a more powerful, little effort social marketing campaign.

Opportunity Research
Plaxo assembles an enormous amount of information about people and what they are trying to accomplish (via social feeds). This makes opportunity research a snap.

Some opportunities will just naturally flow into your Pulse stream. However, if you are seeking specific new opportunities, influential connections, or business development simply turn to the search function. This little box is the window into people that are talking about your target niche on their profile page, blog, Twitter, Facebook, Slideshare, and a myriad of other social forums.

Find the right conversations, connect, and start your social marketing.

Social Marketing
Social marketing is of course why you are on Plaxo, right? If it isn’t it should be.

You can quickly connect all of your social feeds channeling all of your various social campaigns into your target audience. Plaxo makes it easy for you to leverage all of the social things you are doing.

In addition, you can leverage Plaxo tools to broadcast interesting marketing campaigns via video, links, messages, and surveys to specific segments of your network.

Lead Management
Since you can aggregate all of the things you are doing and observe what other are doing, it makes it an ideal lead management platform as well. Plaxo literally puts you on the “pulse” of the wants and needs of your contacts (leads). You will see conversations about projects, challenges, and inquiries flow through your Pulse console. These constantly tune you into opportunities to engage these contacts for marketing and sales.

Likewise, Plaxo is monitoring your network for opportunities to reach out and engage. Alerts to keyword conversations, status updates, and birthdays give you spontaneous opportunities to touch base.

Lead Nurturing
There are few tools that really activate contact database–Plaxo does. You entire database is always in internet marketing motion with Plaxo. They are getting your social marketing feeds. They are alerting you to their social activities. They are tickling you to connect. They are causing others to find and connect to your small business marketing.

Unlike a traditional contact manager that requires you to actively work the contact, Plaxo is continually working and nurturing your entire contact database. There is no better way to put your social marketing campaign on autopilot–create a new internet marketing campaign today and launch it into Plaxo.

UPDATE: Almost forgot, feel free to connect with me on Plaxo here http://travisnow.myplaxo.com

Technorati Tags: contact management, marketing campaign, small business marketing, Social Marketing, social networking