Why I’m Spending More Time on LinkedIn

LinkedIn has always been a bit in the background as other frontline social networks get the lion-share of the press. In the last year, however, there has been a lot of news from the professional social network.

Why I’m Spending More Time on LinkedIn

In my view, LinkedIn is getting excited. Here are a few reasons.

  • LinkedIn has been adding features, enhancements, and building out their mobile platforms.
  • They also launched their ad network.

Just yesterday LinkedIn unveiled personalized ads based on user data. This means for recruiters, ads can be placed such that user data can be used to create the ad. Makes for a compelling and personal ad.

This feature gives LinkedIn advertisers the
ability to post ads like this:

Example of LinkedIn Ad Personalization and Targeting

LinkedIn is Now Publicly Traded

LinkedIn recently had their initial public offering (IPO). The results were eye opening. Quietly raising a cool $350M, and perhaps one of the most exciting tech IPOs of the year.

What’s clear, is LinkedIn has stepped up it’s game. Marketers should take notice, and see how they can be more strategic using LinkedIn in their business.

Getting Smart, Strategic with LinkedIn

The reality is, many use merely a fraction of what LinkedIn can do for a business. Businesses are busy juggling other social platforms, and job searchers are doing their best to navigate the site, build their network, and search for their next opportunity.

Now is the time to get your game on, when it comes to using LinkedIn. That’s why Lewis Howes is my goto guy for LinkedIn training. A few months ago our LinkedInfluence Review was posted. I showed how I expanded our network quickly by using a simple strategy Lewis shares.

He included cutting edge training on leveraging the LinkedIn ad network with someone who is getting impressive results. The feedback on the course from subscribers has been very positive. One indication of that? Low refund rates on the course (lowest of any training course reviewed here).

If you haven’t got your copy, he has reopened it at the original price, find it here. Or if you prefer, read the review of Linked Influence.

If we haven’t connected on LinkedIn yet, feel free to initiate a LinkedIn connection request, referencing this post, and I’ll see you there on LinkedIn.

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About Travis Campbell

Husband. Dad. Marketing automator. Author. Educating and coaching others in their online business endeavors. Here's his Google profile.

View all posts by Travis Campbell
  • http://www.facebook.com/people/Tracie-Thompson/1497008276 Tracie Thompson

    I confess that I’ve never really had any idea what I’m supposed to do with LinkedIn. I’m there, but it has never seemed to mean anything, since as an artist I seem to fall outside the traditional-9-to-5 focus of the site. If anyone ever finds me there, I have no idea about it; it doesn’t seem the sort of place anyone goes looking for artists. I’m willing to revise that opinion, though, if I find it’s warranted.

    • http://www.MarketingProfessor.com Travis Campbell

      Tracie-

      Appreciate your comment. Like anything, LinkedIn is what you make of it. Food for thought if I may. I’m not sure what kind of artist you are… Do you “sell” anything as an artist? Is it possible networking with galleries that may be on LinkedIn could benefit your venture as an artist? 

      I have done a quick search for groups on LinkedIn. See the attached image. Perhaps you could network there, engaging with other artists or gallery managers?

      As you spend more time on LinkedIn, my bet is you’ll find it becomes clearer just how you can use it.

      -Travis

      Love your Facebook profile photo!

      -Travis

  • Anonymous

    I’m not really a huge fan of LinkedIn – no matter how I got a lot of connections on that network.  It’s just that it feels like an online resume portal and it’s not as straightforward as Twitter.   I guess, I’ll have to revisit the site and hang out, for a while.  Thanks for the update ;) – Aaron

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