LinkedIn has always been a bit in the background as other frontline social networks get the lion-share of the press. In the last year, however, there has been a lot of news from the professional social network.
In my view, LinkedIn is getting excited. Here are a few reasons.
- LinkedIn has been adding features, enhancements, and building out their mobile platforms.
- They also launched their ad network.
Just yesterday LinkedIn unveiled personalized ads based on user data. This means for recruiters, ads can be placed such that user data can be used to create the ad. Makes for a compelling and personal ad.
This feature gives LinkedIn advertisers the
ability to post ads like this:
LinkedIn is Now Publicly Traded
LinkedIn recently had their initial public offering (IPO). The results were eye opening. Quietly raising a cool $350M, and perhaps one of the most exciting tech IPOs of the year.
What’s clear, is LinkedIn has stepped up it’s game. Marketers should take notice, and see how they can be more strategic using LinkedIn in their business.
Getting Smart, Strategic with LinkedIn
The reality is, many use merely a fraction of what LinkedIn can do for a business. Businesses are busy juggling other social platforms, and job searchers are doing their best to navigate the site, build their network, and search for their next opportunity.
Now is the time to get your game on, when it comes to using LinkedIn. That’s why Lewis Howes is my goto guy for LinkedIn training. A few months ago our LinkedInfluence Review was posted. I showed how I expanded our network quickly by using a simple strategy Lewis shares.
He included cutting edge training on leveraging the LinkedIn ad network with someone who is getting impressive results. The feedback on the course from subscribers has been very positive. One indication of that? Low refund rates on the course (lowest of any training course reviewed here).
If you haven’t got your copy, he has reopened it at the original price, find it here. Or if you prefer, read the review of Linked Influence.
If we haven’t connected on LinkedIn yet, feel free to initiate a LinkedIn connection request, referencing this post, and I’ll see you there on LinkedIn.