What The New FTC Guidelines Mean to Online Marketers
by Travis Campbell · Comments
Yesterday the FTC issued final guidelines Governing Endorsements and Testimonials. This impacts testimonial advertisements, bloggers, and celebrities who are compensated to parade products. This post will deal primarily with the impact it has on bloggers, and why the 81 page document may very well fall short of its objectives.
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StatsJunky Review – Affiliate Stats Tracking Centralized
by Travis Campbell · Comments
For serious affiliate marketers, the top priority is to understand how profitable your programs are. This is very important for those leveraging pay-per-click as a traffic source. In paying for traffic, you must know what the traffic is giving you back for your investment, and which keywords are converting, etc. Otherwise you are, as they say, “flying blind” and won’t last. Essentially there are two key functions in play… compiling affiliate and PPC stats, and then analyzing those affiliate and PPC stats. The challenge is, after setting everything up, you sill need to login to all your programs (affiliate and PPC), and tally up the numbers in a complicated spreadsheet you’ve likely created, and see how you are doing. In a word, time consuming, and now unnecessary. This review of StatsJunky affiliate stats tracking software covers the challenges affiliate marketers have, problems the product solves, what I like about it, what I don’t like about it, and a special offer for MarketingProfessor readers. Read more
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Hi, my name is Travis Campbell, I operate this site. I'm here to share what I can from my lessons marketing online. With sizeable investments in continuing education, various software products and services, I have had some winners, and some losers. One way I can extend what I've learned is by writing about it, here... and helping you along the way.
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