Tag Archive | "case study"

Update: Why LeBron James “Decision” is a Game Changer – Marketers Edition

lebron-finally-starts-using-social-media

The show that airs tonight, July 8th, 2010 at 9pm EST is simply called, “The Decision”.  The title reflects what traditionally takes 12-15 seconds for most athletes to convey. Not only is this unprecedented, but I you might be surprised to learn where this idea reportedly started, and why it’s better to show up late [...]

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Google Buzz Case Study – Catching Criminals

google-buzz-social-scolding-plagairism

Plagiarism is a way of life if you publish content online.  As difficult as it may be, stopping cyber-criminals from stealing your precious and original content is hard to do.  However, I recently observed something unfold before my eyes that was inspiring.  Nothing to do with police, rather a bit of a social scolding.  In [...]

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