How the Haiti Earthquake Became Real to Me

January 19, 2010 by Travis Campbell · Comments

Sometimes from the comfort of your home office, world events can seem far away. If anything is true in marketing, is the importance to be in touch with your audience, or target market. World events don’t always impact everybody, because they are not directly affected by them, or because there is little or no connection to a specific event. Social media has changed this for me; specifically with last week’s earthquake in Haiti. Let me explain. Read more