E Commerce – The Real Impact of Coupon Codes On Conversion
If you manage an e commerce store you have to be concerned with conversion rates. Are you maximizing every visitor to your store by encouraging, even compelling them to purchase your products or services? This is a never ending process of measuring and tweaking. One strategy that gets a lot of discussion is the use of coupon or promotion codes on e commerce stores. Used properly it can have a positive impact on sales, but be careful it can also send visitors away from your site as well. Let’s discuss this a bit further. Read more
Top 5 eCommerce Lessons Learned
This year marks the 3rd year that I’ve had an eCommerce store. It has been a fun experience, and with each year I’m encouraged by customer’s feedback, yet having a store is not without it’s share of lessons. In this post I share 5 of my top lessons, and invite you to chime in with yours (or ask your own questions). Read more
on 
Hi, my name is Travis Campbell, I operate this site. I'm here to share what I can from my lessons marketing online. With sizeable investments in continuing education, various software products and services, I have had some winners, and some losers. One way I can extend what I've learned is by writing about it, here... and helping you along the way.
Online Connections