4 Reasons Marketers Need to Publish Newsletters

As a panelist at a recent event I attended this year, I was asked why MarketingProfessor.com visitors are prompted for their email when visiting the site.  After inquiring further, it was evident that for this individual, asking for an email address was taboo and almost offensive.  He is not alone, many share this viewpoint, and suffer for it. In this post I’ll share a few ideas why a publishing a newsletter is essential for your online marketing efforts. Read more

Technorati Tags: email marketing goals, marketing revenue streams, online marketing strategy

Your Business Plan for Failing Social Networking Sites

In recent weeks social networking services seem to be maxed.  Twitter continues to have struggles as the fail whale has returned in full force, I’ve found posting updates to the site has become slow and challenging, and as a result I haven’t been updating as frequently.  Facebook has it’s own share of issues with the recent interface enhancements, as well as cracking down on suspicious accounts, and locking users out whom they deem a dangerous, even LinkedIn has been slower than normal.  All this instability rightfully puts internet and small business marketers on edge if they are using social media to grow their business. Read more

Technorati Tags: email marketing goals, email marketing ideas, email marketing strategies, email marketing strategy, email marketing tips