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3 Articles Worth Reading for Today’s Email Marketer

Reading is healthy. Well at least I hope it is, because I do quite a bit of it. Today I’m thinking about email marketing. Lots of changes happening. It is getting tougher for marketers to remain top of mind with each and every crowded in box. FYI: I’m working on a project to help marketers [...]

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A Reason to Use the Google URL Shortener

In 2009 Google came out with a URL shortener, which was promptly added to the Feedburner feed for this site. Yesterday Google released a new shortener designed for shortened links to Google only properties (think Google+). Any shorterner Google has is likely considered an authority shortener. Approved URL shorteners are actually important. A Reason to [...]

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3 Reasons You Were Unsubscribed

Managing an email subscriber list can be tricky. If you don’t segment your list, it’s not nearly as effective. Same thing if you don’t prune it periodically. If you landed on this post from an email from me, you’ll notice I’m cleaning things up a bit. I’ll tell you more in a moment. If you [...]

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The Problem With Autoresponders (Video)

So we’ve passed the halfway point in the month, and hopefully you’ve got some value thus far in this online business revival series. We’ve covered reviving various aspects of your online business from quitting to blogging, traffic and more. Today I’d like to talk about one of the problems many likely have with autoresponders without [...]

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Revive Your Business with More Newsletter Subscribers

Your newsletter subscriber list can be one of the top assets of any online business. The ability to send an email to a responsive is another key to reviving your business. Newsletters used properly grows in value over time as you get more and more visitors join as subscribers. The question often is how to get [...]

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Preparing for the New Facebook Social Inbox

Facebook’s announcement of the forthcoming Social Inbox, (summarized below) will soon be impacting email marketing directly. The average Facebook user will likely appreciate the new “messages” social inbox once enabled in their account, for marketers it is important to look at the impact it will have on email marketing efforts, consider how they might prepare, [...]

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What the Gmail Priority Inbox Means for Marketers

The phrase “Above the fold” is a Internet term referring to the space in the top portion of a webpage or email, that a visitor sees without invoking the mouse to scroll or go below the fold.  It is the most valuable portion of digital real-estate, a place where headlines, sub-headlines, and teaser copy resides, [...]

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Review of New Social Features in Constant Contact

The rise of social media for business has resulted in email marketing service providers integrating their own social pieces into their offerings.  Constant Contact recently added new features to do just that.  The service now gives customers the ability to sent a tweet when publishing newsletters, and the ability for newsletter readers and event attendees [...]

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Questions for Evaluating Marketing Results So Far This Year

Six months of the year is nearly by us, and it is appropriate to look back and see what we’ve done and how effective it has been. Here are a few questions worth considering for various categories in your business. You don’t have to answer all of them, but as you do, you’ll gain insight [...]

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How to Use Survey’s That Increase Email Marketing ROI

Inboxes are fatter than ever with offers, pitches, spam (of course), and yes even an occasional personal email from friends and family.  People are simply overwhelmed with email.  In fact, as depicted in the cartoon image to the left, getting and keeping readers attention is where the value is.  Online properties and services are taking [...]

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