MarketingProfessor.com

4 Ways Video Makes Email Marketing More Profitable

Email marketing is a key function to any serious online business.  An email marketing list is one of the top 3 assets of any online business.  However, the inbox is a crowded place as more marketers tap into this “free” marketing medium.  Getting in the inbox is important, next is getting the email opened, and [...]

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A Way to Repurpose Content and Grow Your Email Marketing List

Being everywhere your target market can find you is an important component to any online marketing strategy. This is a strategy that I’ve been employing in varying degrees, one being with the weekly wrap-up videos on this sites YouTube channel. I’ve been an Aweber customer for years and was reviewing an enhancement they recently released. [...]

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Review of Infusionsoft’s New Features

Yesterday there was a webinar which presented an overview of new features of Infusionsoft which are set to start rolling out next week.  If you aren’t familiar with Infusionsoft, you might benefit from reading the 21 Ways I Use Infusionsoft to Automate My Business.  Essentially they provide a hosted software (SaaS) engine enabling small businesses [...]

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Useful Email Marketing Posts from Around the Web

Today I searched the web for content pertaining to Email Marketing, I’m always up for fresh ideas.  I found a few posts I thought were useful and wanted to share them with you here.  Find them below, and not in any particular order.

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12 Lessons in 12 Months – Technology Lessons

Continuing the theme of lessons’ learned, this is part 3.  I ended up coming with way more than 12 and couldn’t cut it down completely, so there will be a bonus post (imagine that, an internet marketer with a bonus?).  Have you ever noticed some people get really excited about technology?  I could be lumped [...]

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12 Lessons in 12 Months – MarketingProfessor.com Turns 1

Amazing that a full 12 months has passed since the first post went live here on the site. As the saying goes ‘Time flies when you are having fun’. This site, however, isn’t as much about design, commenting systems, or even the content, it is about you the audience, the consumers.  Therefore I thought I’d [...]

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Your Business Plan for Failing Social Networking Sites

In recent weeks social networking services seem to be maxed.  Twitter continues to have struggles as the fail whale has returned in full force, I’ve found posting updates to the site has become slow and challenging, and as a result I haven’t been updating as frequently.  Facebook has it’s own share of issues with the [...]

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Review of Interesting List Building Tool

There is a lot to building a business online.  This is evident by the categories of content here on this site.  An online business needs two key ingredients to succeed, traffic (those visiting the website) and conversion (sales).  One of the ways you can get traffic is by building a list.  In this post I [...]

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Why Email Marketing Should Be the Hub of Your Social Marketing Efforts

There is a pretty standard rule when it comes to social media for business, you need to get people in your target market to your personal or company social media site, that is, your blog.  If you get people there, and they interact, you can build community…but does that go far enough?  In this post [...]

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Email Marketing: 3 Tips to Avoid Subscribers Remorse

Have you ever purchased a product, only later to have that sinking feeling known as buyer’s remorse?  I have…and over the years, I’ve signed up for many email marketing lists for various products or services, and later couldn’t find the unsubscribe link fast enough. In this post I’ll share three main areas I found email [...]

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