MarketingProfessor.com

3 Articles Worth Reading for Today’s Email Marketer

Reading is healthy. Well at least I hope it is, because I do quite a bit of it. Today I’m thinking about email marketing. Lots of changes happening. It is getting tougher for marketers to remain top of mind with each and every crowded in box. FYI: I’m working on a project to help marketers [...]

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3 Reasons You Were Unsubscribed

Managing an email subscriber list can be tricky. If you don’t segment your list, it’s not nearly as effective. Same thing if you don’t prune it periodically. If you landed on this post from an email from me, you’ll notice I’m cleaning things up a bit. I’ll tell you more in a moment. If you [...]

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Revive Your Business with More Newsletter Subscribers

Your newsletter subscriber list can be one of the top assets of any online business. The ability to send an email to a responsive is another key to reviving your business. Newsletters used properly grows in value over time as you get more and more visitors join as subscribers. The question often is how to get [...]

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5 Uncommon Ways to Use Auto-Responders to Grow Your Business

Auto-responders have been around for years.  These productivity wonders consist of software that gives users the ability to send pre-written messages at specific times or after a given action has or has not taken place by the recipient.  The market has quite an array of compelling follow-up services to choose from. What differentiates follow-up services [...]

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How to Use Survey’s That Increase Email Marketing ROI

Inboxes are fatter than ever with offers, pitches, spam (of course), and yes even an occasional personal email from friends and family.  People are simply overwhelmed with email.  In fact, as depicted in the cartoon image to the left, getting and keeping readers attention is where the value is.  Online properties and services are taking [...]

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4 Ways Video Makes Email Marketing More Profitable

Email marketing is a key function to any serious online business.  An email marketing list is one of the top 3 assets of any online business.  However, the inbox is a crowded place as more marketers tap into this “free” marketing medium.  Getting in the inbox is important, next is getting the email opened, and [...]

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A Way to Repurpose Content and Grow Your Email Marketing List

Being everywhere your target market can find you is an important component to any online marketing strategy. This is a strategy that I’ve been employing in varying degrees, one being with the weekly wrap-up videos on this sites YouTube channel. I’ve been an Aweber customer for years and was reviewing an enhancement they recently released. [...]

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Squeeze Page Creation Problem Solved? (Video) Review of LeadPagePro Likes Dislikes and More

**Scroll for important update to this post** This week, I saw a product that caught my attention.  I’ve been searching for someone to create a solid video squeeze pages for projects I’m working on. I’m *not* a designer or website guru, far from it, but I know what I want, and find the “education” portion [...]

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Useful Email Marketing Posts from Around the Web

Today I searched the web for content pertaining to Email Marketing, I’m always up for fresh ideas.  I found a few posts I thought were useful and wanted to share them with you here.  Find them below, and not in any particular order.

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Your Business Plan for Failing Social Networking Sites

In recent weeks social networking services seem to be maxed.  Twitter continues to have struggles as the fail whale has returned in full force, I’ve found posting updates to the site has become slow and challenging, and as a result I haven’t been updating as frequently.  Facebook has it’s own share of issues with the [...]

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