MarketingProfessor.com

Turning 3 – Changes for Subscribers

Where does the time go? Before the iPad… …and the Android (was big). Before Google+. Before Obama was president. Even before Justin Bieber. Makes 3 years seem more like 10 or 15! Today I’d like to reflect a little bit, express some gratitude, and share an important change for subscribers.

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3 Reasons You Were Unsubscribed

Managing an email subscriber list can be tricky. If you don’t segment your list, it’s not nearly as effective. Same thing if you don’t prune it periodically. If you landed on this post from an email from me, you’ll notice I’m cleaning things up a bit. I’ll tell you more in a moment. If you [...]

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What the New Infusionsoft Features Mean for Marketers

Anyone who tries to start a business, or remain competitive knows that technology is a key leverage point.  This has never been more of a reality than for those using the Internet to grow their business.  This month Infusionsoft published an update to their marketing automation system for customers.  If you have not heard of [...]

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3 Services I Would Buy If I Had to Start Over Marketing Online

Last week’s post talked about services you can use to market online that don’t cost anything. If you missed the post it is here.  We live in an age of great opportunity online.  However, a business (hopefully) reaches a point where they need to invest in paid for tools.  Actually, any serious business needs to [...]

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Recommendations

When investing in tools, products, services, or continuing education, it is important to choose products that add value, and have reputable people behind them.  Below is a list of products that we find meet that criteria.  Be sure to read the MarketingProfessor.com newsletter for up to date recommendations and time sensitive tips. Hosting HostGator Website [...]

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Useful Email Marketing Posts from Around the Web

Today I searched the web for content pertaining to Email Marketing, I’m always up for fresh ideas.  I found a few posts I thought were useful and wanted to share them with you here.  Find them below, and not in any particular order.

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21 Ways I Use Infusionsoft for Follow Up Marketing

With economic challenges as they are, many online and small business marketers are  taking necessary steps to increase profits, and reduce costs.  The fastest and easiest way to get more done is to automate follow up (not only email marketing which is used by a lot of small business marketing pros).  This should be a [...]

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5 Reasons to Outsource Your Email or Autoresponder Service

Making email marketing pay is 100% about execution. That means getting your email delivered, opened, read, and the consumer moved to action. Drop the ball on any step in the direct email marketing process and chances are you dropped you conversion to 0% on that email.

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7 Strategies to Engage Subscribers with Your Email Marketing

You have worked hard to build or find a great direct email marketing list. You are sure it is targeted, filled with opportunity, and you definitely know you have what they need. You have loaded up and engaged the top autoresponder service ready to automate your email marketing campaign. But, will they engage? Can you [...]

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Syndication Meets Your Email List With This Service Provider

Most super bloggers will tell you that 60% of their readers still consume their content via email. If you do not syndicate your blog via email to your social network, you are reducing your potential for success. AWeber, one of the top email marketing platforms, has come to your social marketing rescue with blog broadcast [...]

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