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What the Facebook Blog Commenting System Means for Marketers

Lately, it seems Facebook is hitting on all cylinders. Recently they announced the availability of their commenting system for bloggers. Let’s discuss what capabilities this introduces as well as the potential impact it has for online marketers  for extending their reach. As more information comes in on this topic we’ll do our best to update [...]

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Web Roundup – What I’m Reading and Finding Interesting

A lot has happened in the last couple weeks, particularly with Facebook. Responding to this now can make a big difference later in the year. Enjoy! 4 Reasons Your Brand Should Avoid Facebook – Ok, I feel the guilt coming on. All good points. However, I would say that simply having a public profile page [...]

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Preparing for the New Facebook Social Inbox

Facebook’s announcement of the forthcoming Social Inbox, (summarized below) will soon be impacting email marketing directly. The average Facebook user will likely appreciate the new “messages” social inbox once enabled in their account, for marketers it is important to look at the impact it will have on email marketing efforts, consider how they might prepare, [...]

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How Movie “The Social Network” Will Impact Facebook’s PR

Tomorrow, the movie “The Social Network” opens in theaters in the US. The movie is a portrayal of the very early days of what is now known as Facebook.  Based on the impression Mark Zuckerberg gave last week while on Oprah, it doesn’t sound like it is a very flattering portrayal. Will this just be [...]

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How I Got A Custom Facebook Page Done in Less than 3 Days

With the introduction of social widgets, and the paradigm shift that Facebook has made with business pages, I knew it was time to take the Facebook page to the next level. I turned to Fan Page Solutions, and wanted to share my experience with you here. In this review I discuss the custom welcome page [...]

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3 Reasons to Like the New Facebook Like Button

It was done.  The fan page is updated for the site, users are presented with a custom screen, including a video, an opportunity to opt in and join the site, as well as “Become a Fan” with a simple click of a button.  Facebook is now positioned as a list building tool through the customized [...]

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Mari Smith Talks iPad & Social Media Marketing Tips

While at a recent social media meetup I connected with Mari Smith, a relationship marketing specialist.  She was kind enough to sit down in front of the camera as we discussed several things, including: o Thoughts on the latest Apple iPad o Her philosophy for engaging the market in social media (very different from successful [...]

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How to Advertise on Facebook in 10 Minutes or Less

Pay Per Click advertising is the quickest way I know of to get traffic, and test a product idea, conversion page, or just get market feedback.  Earlier this week, there was a question posed asking you for feedback on your experience advertising on Facebook.  In this post, we’ll discuss how you can get you first [...]

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What’s Your Experience with Facebook Advertising?

Some social media and internet marketing topics on the web get a ton of buzz, Facebook advertising isn’t one of them. I did a search on the topic, and I think I can still hear the echoes on my computer from the search engines. In reviewing the Facebook stats page, there are over 350 million [...]

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Facebook Developments from Around The Web

There have been some interesting updates pertaining to Facebook recently.  They have become profitable (early), which is quite a feat given the current global economy, there are new enhancements with free desktop apps now interfacing with Facebook Fan pages, and other tidbits.  This post captures some of this information from around the web for convenience [...]

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