Tag Archive | "legal guidelines"
What The New FTC Guidelines Mean to Online Marketers
Yesterday the FTC issued final guidelines Governing Endorsements and Testimonials. This impacts testimonial advertisements, bloggers, and celebrities who are compensated to parade products. This post will deal primarily with the impact it has on bloggers, and why the 81 page document may very well fall short of its objectives.
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Hi, my name is Travis Campbell, I operate this site. One way I can extend what I've learned marketing online over the years is by writing about it here... and helping you along the way.
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