MarketingProfessor.com

Netflix Cancels Qwikster DVD Service, Reactions, Lessons

Mistakes are inevitable.  In marketing, and in life. Not long ago Netflix made some changes to their pricing structure, followed by spinning off a new DVD only service in an effort to focus on their growth segment, movie streaming.  We shared some lessons and observations on the announcement and its reaction. It seems they are [...]

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Can Marketers Learn from This Picture?

Saw this scene when boarding a plane recently in Denver.  Caught my eye, and got me thinking…  what can marketers learn from this photo?

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12 Lessons In 12 Months – Business Lessons and More

Having the freedom to run an online business is like no other opportunity, and it is fairly new one at that.  My parents never had this option, and even 10 years ago this wasn’t possible.  Now if you have a good idea, you can put it online, see how the market responds.  By measuring results [...]

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12 Lessons in 12 Months – MarketingProfessor.com Turns 1

Amazing that a full 12 months has passed since the first post went live here on the site. As the saying goes ‘Time flies when you are having fun’. This site, however, isn’t as much about design, commenting systems, or even the content, it is about you the audience, the consumers.  Therefore I thought I’d [...]

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