MarketingProfessor.com

Super-Charge Your Marketing Career

There are many ways to accelerate and supercharge a marketing career. It involves hard work, salesmanship, and even a little luck. It’s important to understand your goals in light of the phase of your career and why change might be just what you need. If marketing is indeed your game there are three possible avenues [...]

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Marketing Like Starbucks?

Starbucks. Global reach. Local touch. Working at local coffee shops is something that happens regularly with me. Getting stuff done from any place having an Internet connection is one of the lures of Internet marketing, right? I recently saw an interesting note on the back of a Starbucks bag that caught my attention. If you [...]

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Know Your Numbers

Continuing our series on reviving your online business, today I’m going to talk about something that may turn off quite a few of you, what it lacks in flash, it makes up in importance. You see, some things in marketing are a science, others are an art. One of the benefits of online marketing is [...]

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Quitting

I’m a plodder. I just keep on going doing what I’m doing, plowing through the challenges that come my way until a project is finished. Sound familiar? Insert problem. Don’t get me wrong, I think perseverance is key for any successful entrepreneur, marketer, etc. Sometimes quitting is way more important than you might think. Here’s what I mean.

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What I’m Looking Forward to Most at BlogWorld Expo

Ok, so I’m a little slow getting my grove on when it comes to attending blogging networking events.  I really don’t consider myself a blogger per se, more of a marketer even though I use blogging technology (WordPress) to publish marketing related content.  Yet, if you agree that the core functions of marketing is both [...]

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Marketing Lessons from LeBron James Free Agency

Marketing lessons are all around us, but sports marketing is particularly intriguing.  Whether a fan or not, if you have caught the news in the last few days, you no doubt heard some report about Lebron James.  As I was thinking through observations of LeBron James’ free agency, I’m convinced there are some marketing lessons [...]

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The Second Half – Tips for Finishing the Year Strong

Summer is a great time, filled with hot summer days and long summer nights.  Yet those of us in the northern hemisphere running online empires might be tempted to chill on a few too many ice creams, Jamba Juices and homemade smoothies.  Summer is a great time to get ready for the second half.  Taking [...]

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Questions for Evaluating Marketing Results So Far This Year

Six months of the year is nearly by us, and it is appropriate to look back and see what we’ve done and how effective it has been. Here are a few questions worth considering for various categories in your business. You don’t have to answer all of them, but as you do, you’ll gain insight [...]

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3 Ways I Use Mindmapping for Marketing Online

There are many things that can be done to market a given product or service online.  Whether you are big business, small business, or solopreneur, you have limited resources and can’t do everything.  I find mind mappping is very useful when it comes to organizing my thoughts on businesses, and online marketing efforts.  Chris Brogan’s [...]

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Jeff Walker Product Launch Formula Farewell

Much has been made about the recent FTC Changes that go into effect December 1.  Everything from, “I’m too small for them to come after me,” to “Internet marketing apocalypse.”   You can learn a lot from what Frank Kern said about his experience here, his take on recent changes here, as well as public records [...]

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