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Why Marketing vs. What Marketing

There are many reasons products come to market.  More are the reasons for their failure. Simon Sinek has a simple explanation. Are you a “Why” marketer or a “What” marketer. Thought provoking video put by the people at Ted, discusses an approach to leadership, business, and marketing. What say you?

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Recommendations

When investing in tools, products, services, or continuing education, it is important to choose products that add value, and have reputable people behind them.  Below is a list of products that we find meet that criteria.  Be sure to read the MarketingProfessor.com newsletter for up to date recommendations and time sensitive tips. Hosting HostGator Website [...]

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Facebook Marketing Strategy for Business, 5 Useful Applications

It’s no secret that online social networking (done well) is a great way to market your business.  Social network applications can make that even easier.  Applications are used to enhance the experience for users (ever watched a video on Facebook?).  They are also useful to developers, providing them with valuable information from users in exchange [...]

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StomperNet Formula5 (FormulaFIVE) Review

StomperNet has created a lot of buzz online. This most recent product, Formula5, is no different. I share my take on this course, and help readers determine if this course is for them.

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Email Marketing, 3 Critical Questions to Ask Before Hitting Send

Email marketing is still one of the most effective forms of online marketing. However, with the increasing assault of nonsensical spam getting high response rates is requiring more and more skill. Your success with direct email marketing or autoresponder service campaigns is directly related to these 3 critical questions: Will it be read?, Will it [...]

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