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This Caught My Attention Today

So many things change so quickly when it comes to online marketing, it’s important to keep up. Of late Google seems to be on the forefront of change, and have caught my attention today. More Moxy for Mobile, Android For those Mobile Marketing enthusiasts among us there is an update to their popular Google Maps program for [...]

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8 Ideas for Using QR Codes in Your Marketing

Now that we know how to use Google to make QR Codes, and how to share content on social networks with QR Codes, it’s time to talk application. Like any technology these strange looking images are worthless unless they have some meaningful application to your business, or in this case a marketing application. How can [...]

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Unboxing of Android Incredible and Initial Impressions

After several months with the latest Blackberry device (Tour) it was time to move on, and yesterday the Android Incredible by HTC and Verizon arrived at the home office.  I decided to turn on the camera and unbox it with you, and after a few hours of use, share my initial impressions of this powerful [...]

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4 Lessons from a Mobile Marketing Mini-Case Study

Focus of this study surrounded the use of SMS text messaging as a list building tool.  I attended two events in recent weeks, and decided to integrate SMS messaging technology with my list management software.  The objective?  Get a feel for how the audience would respond to both the offer, and the medium for getting [...]

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7 Reasons to Use Mobile Marketing in Your Business

If you have been around Internet Marketing for any length of time, you may have noticed your inbox filling up with messages about mobile marking info, massive open rates, and offers of grandeur if you take this or that course.  While there may be value in those courses and a strong case made by their [...]

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