Initial Impressions of Foursquare How About You?

Are you overwhelmed by technology, in particular social media?  For the average business owner trying to leverage the internet to market their business, it can be daunting.  Fact is, some of the most successful internet marketers are also the least active in social media.  I have been slow to test new applications because either subscribers haven’t asked for it, or there was no value to readers who are looking for leverage in their marketing.  While social media generates a lot of interest and traffic, social media success stories for business are still more the exception than the rule.  Last week I decided it was time to checkout Foursquare, and below are my initial impressions, and an invitation to share yours. Read more

Technorati Tags: mobile marketing, social marketing ideas, social marketing strategy

Are Google’s 5 New Services Useful to Marketers?

Yesterday Google announced 5 new services that not only shakes up the market a bit (iPhone, Bing, Yahoo, and others), but are another step in a series of bold moves by the search giant to remain the dominant player, and extend their tools to the mobile searcher. However, are these services useful to marketers in some way? I’m not so sure. What do you think? Read more

Technorati Tags: mobile marketing, Search Engine Marketing Strategy, web marketing strategy

Mobile Marketing – 2 Apps Worth Testing

Been a Blackberry user now for about 2 years.  The transition from my trust Palm device wasn’t easy, but it was inevitable.  My eyes are on the iPhone as my wife enjoys it’s cousin, the iTouch, for about 8 months.  Until then, I’m making the most of my Blackberry, and things just got better.  This weekend, I downloaded the latest Facebook application, and based on what Christina Warren just shared about a Google Mail Plugin, I’m downloading that one as I write this. Read more

Technorati Tags: facebook apps, mobile marketing, Social Networking for Business