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5 Considerations Before Saying Yes to Any Online Project

Entrepreneurs are an interesting breed. Creative, insightful, intentional action takers. Part of the reason why they are also so admirable. At times they can also be risk takers, insane, and obsessive, but that’s not really the subject of today’s post. What is the intention of this post is to help those ambitious, “the world is my [...]

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10 Tips for Nurturing Prospects Into Raving Fans

Marketers who prioritize nurturing relationships with prospects and customers will be further ahead than those who do not.  The fact remains people buy from those they know, like, and trust. While the process is as much an art as a science, there is a methodology to it.  Last week while at a the Conquer and [...]

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4 Reasons Marketers Need to Publish Newsletters

As a panelist at a recent event I attended this year, I was asked why MarketingProfessor.com visitors are prompted for their email when visiting the site.  After inquiring further, it was evident that for this individual, asking for an email address was taboo and almost offensive.  He is not alone, many share this viewpoint, and [...]

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8 Trends Online Marketers Should Plan for in 2010

For many, there is lots of excitement in looking ahead to a new year.  2009 has been an exciting one, and 2010 will likely have lots of changes, filled with highs and lows, when we get there it will be fun to look back on as well.  I’m in the “excitement camp” when thinking about [...]

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3 Questions to Create Market Focused Webinars

Webinar technology has come a long way, and now more than ever it is affordable for businesses of all sizes.  The media has caught up to the masses.  Now that anyone can run a webinar, how can you run a webinar that stands out?  How can you run a webinar that maximizes the experience for [...]

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12 Lessons In 12 Months – Business Lessons and More

Having the freedom to run an online business is like no other opportunity, and it is fairly new one at that.  My parents never had this option, and even 10 years ago this wasn’t possible.  Now if you have a good idea, you can put it online, see how the market responds.  By measuring results [...]

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Marketing Strategy Developed on an iPhone Near You

Some marketing tools are distractions, and others are essential.  It is important to observe and learn marketing strategy from others who are doing a product launch, social media campaign, or simply having people subscribe to a newsletter.  What you’ll soon find is that these online marketing activities require creative energy and a hefty dose of [...]

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Free Services Can Be Costly for Online Businesses

On the heels of Twitter going down last week, this week the news is of a popular free service not going down, but closing it’s doors altogether.  Popular with many online marketers who use social media sites like Twitter, tr.im URL shortening announced it is closing it’s doors.  And there’s bigger news, yesterday Facebook Acquired [...]

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2 Internet Marketing Acronyms You Must Know

There is a lot to do to build a successful online business. After you understand what it is you can offer to the world to make life better for others while turning a profit, you have to select a domain name, get the site up, bring targeted visitors by, convert visitors to customers, and then [...]

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Email Marketing: 3 Tips to Avoid Subscribers Remorse

Have you ever purchased a product, only later to have that sinking feeling known as buyer’s remorse?  I have…and over the years, I’ve signed up for many email marketing lists for various products or services, and later couldn’t find the unsubscribe link fast enough. In this post I’ll share three main areas I found email [...]

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