Why Pay Per Click is the Copywriters Biggest Contest

Many use pay per click (PPC) campaigns to drive fresh leads to their site, and well they should, it is a quick and easy way to do just that.  What many don’t realize is the little ads one writes serve as one of the greatest competitions on the web.  Copywriters aren’t typically known as being fiercely competitive, but obviously everyone wants a great return on investment when handling their PPC campaign management.  Good news is PPC search engines reward the best performing ads with higher rankings, more qualified traffic, and at a better price.  The bottom line, the better the ad the more likely you’ll get clicks (and sales) for less money.  In this post, I’ll share 3 components of a good PPC advertisement. Read more

Technorati Tags: ppc campaign management, ppc search engine placement, ppc tracking

4 Ways to Make Money with Pay Per Click Search Engines

Make no mistake, Pay Per Click (PPC) advertising is a great way to drive targeted traffic to your website. What is the reason any small business wants to get traffic to their website? To get people to take action, and ultimately profit. With decent PPC search engine placement and PPC tracking in place, you can do just that. In this post we’ll discuss three ways you can profit based on where you send your PPC prospects (landing page). Read more

Technorati Tags: ppc campaign management, ppc search engine placement, ppc tracking

4 Considerations to Get Started with Pay Per Click

So, you know that you need to move forward or expand your marketing online, and decide that now is the time to get serious about Pay Per Click (PPC) Marketing.  Congratulations!  Used properly, with solid PPC Campaign Management, it can be one of the most powerful online marketing resources available. Read more

Technorati Tags: ppc campaign management, ppc search engine placement, ppc tracking

4 Essentials of PPC Campaign Management

Many get excited with the prospects of a pay per click (PPC) campaign for their business.  They like the idea of fresh, targeted traffic coming from the first page (hopefully) of Google for certain search terms.  What is sometimes lost is good PPC campaign management.  What I want to share with you is the core elements of good PPC management. Read more

Technorati Tags: ppc campaign management, ppc search engine placement, ppc tracking

5 Marketing Predictions for 2009

Predictions are a dicey proposition…you will be wrong about something because nobody can see the future.  It is even more difficult considering that 12 calendar months is like a lifetime in technology, not to mention the rapid changes any entrepreneur, online marketer, or small business owner might navigate through. Read more

Technorati Tags: 2009 small business marketing predictions, economic challenges, email marketing strategy, legitimate ways to make money online, marketing plan, marketing strategy, ppc search engine placement, small business marketing, small business owner, Social, social marketing strategy, social networking, web marketing strategy