MarketingProfessor.com

Jeff Walker and Product Launch Formula Revisited

If you are an information marketer, or one who sells coaching or training on soft skills, a successful launch can make or break your business.  Launching a product can be an exhilarating and rewarding experience, or a disappointing and heart wrenching one. Since it is a critical function to many businesses it is worth learning [...]

Continue reading...

Jeff Walker Product Launch Formula Farewell

Much has been made about the recent FTC Changes that go into effect December 1.  Everything from, “I’m too small for them to come after me,” to “Internet marketing apocalypse.”   You can learn a lot from what Frank Kern said about his experience here, his take on recent changes here, as well as public records [...]

Continue reading...

Review of Product Launch Formula – Bottomline

It happens tomorrow, the second product I ever purchased has been updated, and I believe, when executed, the information it contains can make all the difference for your online success. Jeff Walker came out with Product Launch Formula in 2005, I purchased it in February 2006.  He has been the goto coach for some of [...]

Continue reading...