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3 Impacts Google’s Personalized Search Has for Marketers

It’s important to understand what the leading search engines are up to, so that you, as a marketer, can make informed decisions.  Google is a search engine that gets a lot of attention, and for good reason, they are by far the leader in serving search results.  In the YouTube video below, there are several [...]

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Are Google’s 5 New Services Useful to Marketers?

Yesterday Google announced 5 new services that not only shakes up the market a bit (iPhone, Bing, Yahoo, and others), but are another step in a series of bold moves by the search giant to remain the dominant player, and extend their tools to the mobile searcher. However, are these services useful to marketers in [...]

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3 Useful Stats Plugins for WordPress

Sometimes you need to take control, and use some on-page stats tools to understand visitor behavior.  Not to say that other, off site tools like Google Analytics aren’t useful, but most bloggers I know are in their Google Analytics account, or even their hosting account stats program, far less than they are in their publishing [...]

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Review of AuthorityLabs Keyword Tracking and Monitoring Service

There is so much to running an online business, that key things can fall through the cracks, because, well, they take so much of a marketers time.  While some may argue that SEO is overblown, and getting all the targeted traffic with pay per click is their preference, you still should be aware of where [...]

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Review of Keyword Research Pro Software

Earlier this week while at the gym I saw a television documentary illustrating how search engines (focused on Google) are the go to source for more and more people globally when looking for information.  It discussed how the number of daily searches online continues to grow at an incredible rate, and how this is a [...]

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3 Simple Strategies to Leverage Google Social Search

Yesterday a video was released from Matt Cuts and the folks at Google talking about Google Social Search.  In classic Google style, the friendly upbeat Cutts conveys how Google will use Google profile information to build social circles, presenting relevant search results information to Google users from their circle of online friends.   In this post [...]

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Google Caffeine Feedback From Around the Web

I was reading about Google’s latest search engine overhaul which is forthcoming.  Google Caffeine is designed to compete with social media sites like Facebook (Friendfeed), and Twitter with improved real-time search.  Like any early technology it has its share of issues, but it seems again that Google has the right idea.  Below is a compilation [...]

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Microsoft and Yahoo What It Means for Online Marketers

Yesterday Microsoft and Yahoo! finally reached a deal, and while it is no hostile takeover per se, it is worth considering especially for online marketers who use Pay Per Click to drive traffic to their landing pages.  How will this deal impact PPC prices?  Is it good for the industry as a whole? For searchers?

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Online Marketing Updates This Week

A lot of interesting things happened this week, and I think each of them are worth reading about.  From blogging reviews creating potential issues with the FTC, to Amazon shutting down it’s affiliate program in North Carolina, changes at LinkedIn (and possibly the direction of the social media site for professionals), to Google as blood [...]

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Google PageRank Impacts Your Twitter Profile

Google Page Rank, mention that phrase in a room (virtual or otherwise) of SEO juggernauts, and it spikes a hearty discussion at a minimum. Google’s measuring stick of a web pages value has been debated from being paramount, to irrelevant. Whatever side of the fence you are on, the numbers don’t lie. Have you looked [...]

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