3 Impacts Google’s Personalized Search Has for Marketers

It’s important to understand what the leading search engines are up to, so that you, as a marketer, can make informed decisions.  Google is a search engine that gets a lot of attention, and for good reason, they are by far the leader in serving search results.  In the YouTube video below, there are several points I think worth mentioning as it pertains to the implications personalized search has for marketers. Read more

Technorati Tags: personalized search, Search Engine Marketing Strategy

Are Google’s 5 New Services Useful to Marketers?

Yesterday Google announced 5 new services that not only shakes up the market a bit (iPhone, Bing, Yahoo, and others), but are another step in a series of bold moves by the search giant to remain the dominant player, and extend their tools to the mobile searcher. However, are these services useful to marketers in some way? I’m not so sure. What do you think? Read more

Technorati Tags: mobile marketing, Search Engine Marketing Strategy, web marketing strategy

3 Useful Stats Plugins for Wordpress

Sometimes you need to take control, and use some on-page stats tools to understand visitor behavior.  Not to say that other, off site tools like Google Analytics aren’t useful, but most bloggers I know are in their Google Analytics account, or even their hosting account stats program, far less than they are in their publishing (Wordpress) administration panel.  Of course Google provides valuable data, but how often do you login to Google Analytics?  I went on a quest to find complimentary tools, allow me to share them here.
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Technorati Tags: blogging for business, blogging software, Search Engine Marketing Strategy, wordpress plug-in

Review of AuthorityLabs Keyword Tracking and Monitoring Service

There is so much to running an online business, that key things can fall through the cracks, because, well, they take so much of a marketers time.  While some may argue that SEO is overblown, and getting all the targeted traffic with pay per click is their preference, you still should be aware of where you fall in the search engine results pages (SERPs).  Besides, the goal should be to pursue top SERP placement, and move away from PPC for converting keywords – after all, those clicks are less expensive.  The problem has been finding a decent product or service that would track your keyword placement, and graph it over time.  Windows based software packages often require human intervention and users just forget to run the reports regularly.

Let me share with you a service that I’ve been using for nearly 6 months (when possible, I prefer to vet services for a while before posting a review), that sets my daily keyword tracking on autopilot.  I’ll share what AuthorityLabs does, who it’s for, who it’s not for, what first impressed me about the service, the number one thing I’ve learned since using AuthorityLabs, and what’s missing from the service. Read more

Technorati Tags: keyword tracking, Search Engine Marketing Strategy, seo strategy

Review of Keyword Research Pro Software

Earlier this week while at the gym I saw a television documentary illustrating how search engines (focused on Google) are the go to source for more and more people globally when looking for information.  It discussed how the number of daily searches online continues to grow at an incredible rate, and how this is a global trend (not just in first world countries).  For online marketers, understanding what searchers are searching for, and why is key.  More than that, keywords are the foundation of any online property.  A few months ago, I started using a product that helps users save significant time with keyword research, Keyword Research Pro.  Today I would like to share my first impressions, the Top 5 things I’ve found using it, my #1 discovery, who it’s for, who it’s not for, what missing in the product, my take, a video, and more.
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Technorati Tags: keyword research, keyword research product review, niche marketing, Search Engine Marketing Strategy

3 Simple Strategies to Leverage Google Social Search

Yesterday a video was released from Matt Cuts and the folks at Google talking about Google Social Search.  In classic Google style, the friendly upbeat Cutts conveys how Google will use Google profile information to build social circles, presenting relevant search results information to Google users from their circle of online friends.   In this post I will share with you 3 ways online marketers can leverage Google Social search in their marketing to extend their reach, and build more relevance in their online marketing. Read more

Technorati Tags: Search Engine Marketing Strategy, social marketing strategy, Social Networking for Business, social search

Google Caffeine Feedback From Around the Web

I was reading about Google’s latest search engine overhaul which is forthcoming.  Google Caffeine is designed to compete with social media sites like Facebook (Friendfeed), and Twitter with improved real-time search.  Like any early technology it has its share of issues, but it seems again that Google has the right idea.  Below is a compilation of articles that talk about this subject (and I found interesting). Read more

Technorati Tags: search engine marketing, Search Engine Marketing Strategy

Microsoft and Yahoo What It Means for Online Marketers

Yesterday Microsoft and Yahoo! finally reached a deal, and while it is no hostile takeover per se, it is worth considering especially for online marketers who use Pay Per Click to drive traffic to their landing pages.  How will this deal impact PPC prices?  Is it good for the industry as a whole? For searchers? Read more

Technorati Tags: pay per click, Search Engine Marketing Strategy

Online Marketing Updates This Week

A lot of interesting things happened this week, and I think each of them are worth reading about.  From blogging reviews creating potential issues with the FTC, to Amazon shutting down it’s affiliate program in North Carolina, changes at LinkedIn (and possibly the direction of the social media site for professionals), to Google as blood suckers of the news industry, and SEO tips for building your personal brand. Read more

Technorati Tags: Affiliate Marketing tips, blogging for business, linkedin marketing, Search Engine Marketing Strategy

Google PageRank Impacts Your Twitter Profile

Google Page Rank, mention that phrase in a room (virtual or otherwise) of SEO juggernauts, and it spikes a hearty discussion at a minimum. Google’s measuring stick of a web pages value has been debated from being paramount, to irrelevant. Whatever side of the fence you are on, the numbers don’t lie. Have you looked at your sites page rank lately? How about your Twitter profile? With recent changes in how page rank is calculated, it is obviously not irrelevant to Google, and is worth another look. Read more

Technorati Tags: google pagerank, Search Engine Marketing Strategy, social marketing strategy

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