10 Guidelines of Using Google Buzz for Business

Since Google Buzz was enabled on Gmail accounts last month, I’ve observed quite a bit, and experimented a little on my own, and have been seeking feedback about what Marketers think about Google Buzz.  Thanks to those of you who took time to either comment here, or respond on Twitter or Buzz.  Thinking further last week I did my best to create an illustration of where Google Buzz fits in (graphic designers be forewarned with my web communications, I ran across an interesting Buzz Stream exposing a plagiarist and this week looked at an SEO Consideration of Google Buzz vs. Twitter. This post will round out Buzz talk for a while here as I share a 10 Guidelines of using Google’s latest social service. Read more

Technorati Tags: google buzz best practices, social marketing strategy, social marketing tips

How I See Google Buzz Fitting With My Social Marketing

Figuring out where things fit in on the social web can be daunting, even overwhelming.  Seriously, with Facebook, LinkedIn, Twitter, a Blog, Email Lists, and now Google Buzz, how does it all fit together?  I often gravitate to graphs, charts, and illustrations.  Maybe it has to do with the old phrase, “a picture is worth a thousand words”.  I find words can get in the way where a graph or chart can explain a complex idea in seconds. Read more

Technorati Tags: google buzz best practices, social marketing strategy, social marketing tips

4 More Reasons to Start Using HootSuite

HootSuite has been around for some time, unfortunately I’ve only been using it for several months, and am hooked.  It makes it so easy to integrate multiple Twitter accounts, Facebook, LinkedIn, and Facebook pages.  You can even use HootSuite to update your chosen social accounts using content from an RSS feed (like your blog).  Today I logged into HootSuite and discovered they had a new update.  No worries, it is all contained within the browser, so no software to download.  I’ll review them here, and why I think HootSuite is a great productivity tool for today’s social web. Read more

Technorati Tags: Social Marketing, social marketing strategy, social marketing tools

More Buzz on Google Buzz – A Question for Marketers

It seems the announcement of Google Buzz, has created, well, you guessed it, buzz.  From security concerns, to “Facebook killer” language, and everything in between, Google Buzz is another example of Google extending its presence in the social (and mobile) web.  It adds on to Gmail accounts, and allows for social engagement with those in your Google address book and beyond.  Below is a video overview of Google Buzz, excerpts from content I’ve been reading around the web, and the real question for marketers, as always, chime in with your own thoughts. Read more

Technorati Tags: google social media, social marketing strategy, social marketing tools

3 Reasons Twitter Retweet Feature is Great for Marketers

I noticed a new feature (albeit in beta) after logging into Twitter yesterday.  They have made it much easier to post and identify retweets.  This is great news for marketers.  Much has been said about retweeting and why it is good for you, so I’ll be brief here.  In this post, I’ll share what the new feature is, and 3 reasons it is good for marketers.  If you have other ideas how this can be useful for marketers, your ideas are welcome here. Read more

Technorati Tags: social marketing strategy, Twitter marketing strategy

3 Simple Strategies to Leverage Google Social Search

Yesterday a video was released from Matt Cuts and the folks at Google talking about Google Social Search.  In classic Google style, the friendly upbeat Cutts conveys how Google will use Google profile information to build social circles, presenting relevant search results information to Google users from their circle of online friends.   In this post I will share with you 3 ways online marketers can leverage Google Social search in their marketing to extend their reach, and build more relevance in their online marketing. Read more

Technorati Tags: Search Engine Marketing Strategy, social marketing strategy, Social Networking for Business, social search

12 Lessons in 12 Months – MarketingProfessor.com Turns 1

Amazing that a full 12 months has passed since the first post went live here on the site. As the saying goes ‘Time flies when you are having fun’. This site, however, isn’t as much about design, commenting systems, or even the content, it is about you the audience, the consumers.  Therefore I thought I’d pass along some lessons learned while engaging readers over the passed 12 months.  This post is broken into 4 parts, across three categories, Business Lessons, Technology Lessons, and Social Media Lessons.  Oh, and it looks like there will be more than 12 lessons, we’ll call those ‘Bonus Lessons’, after all what is an online marketer without a few bonuses? Here are the first four. Read more

Technorati Tags: birthday, email marketing strategy, marketing lessons, social marketing strategy

Google Wave Where is it? The Latest Chatter

Google Wave had a flurry of excitement in May with its debut at the Google developer conference.  At some point the plan was for an October release, at least in some form or another.  Like any developing technology Google Wave has had some challenges along the way, but seems to be progressing.  Yet, many are eager to get a hold of the technology with a beta invite (see search stream from Friendfeed below). Read more

Technorati Tags: google friend connect, google wave news, social marketing strategy

Twitter Says Advertising Not A Top Priority

Today Reuters interview reveals that Twitter is perhaps no closer to monetizing the site with Ads than they were 6 months ago.  In fact, things like search, retweets, geo targeting are topping the list.  I think this is great news for online marketers, and represents a great opportunity to get started with Twitter advertising for your business, and I’ll share why. Read more

Technorati Tags: social marketing strategy, twitter advertising, twitter for business, Twitter marketing strategy

5 Steps to Building Rapport with Social Media in 5 Minutes or Less

Social networking has created a brand new world for many who see the opportunity. However, there is no replacement for meeting someone in person. Networking events, conferences, and industry trade shows won’t be leaving us anytime soon, after all it is at these offline events where many of the most profitable relationships are formed. These in-person activities coupled with a solid social network ‘connection strategy’ can accelerate the bonding process with prospects and customers in your market, and it is very simple to do.

Read more

Technorati Tags: social marketing strategy, Social Networking for Business, web 2.0 marketing strategies

Next Page »