3 Reasons to Like the New Facebook Like Button
It was done. The fan page is updated for the site, users are presented with a custom screen, including a video, an opportunity to opt in and join the site, as well as “Become a Fan” with a simple click of a button. Facebook is now positioned as a list building tool through the customized fan page (thanks to Andre). It was time to get serious about promoting it. Welcome to Monday morning. After putting it out there for feedback on Google Buzz, my friend Lori informed me that Facebook replaced the “Become a Fan” button with a “Like” button. Initial reaction, bummer! After mulling it over and chatting with some friends, there are three good reasons to “like” this latest move by Facebook. Read more
Mari Smith Talks iPad & Social Media Marketing Tips
While at a recent social media meetup I connected with Mari Smith, a relationship marketing specialist. She was kind enough to sit down in front of the camera as we discussed several things, including:
o Thoughts on the latest Apple iPad
o Her philosophy for engaging the market in social media (very different from successful internet marketers).
o The 80/20 rule …and more
The video is below.
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Initial Impressions of Foursquare How About You?
Are you overwhelmed by technology, in particular social media? For the average business owner trying to leverage the internet to market their business, it can be daunting. Fact is, some of the most successful internet marketers are also the least active in social media. I have been slow to test new applications because either subscribers haven’t asked for it, or there was no value to readers who are looking for leverage in their marketing. While social media generates a lot of interest and traffic, social media success stories for business are still more the exception than the rule. Last week I decided it was time to checkout Foursquare, and below are my initial impressions, and an invitation to share yours. Read more
10 Guidelines of Using Google Buzz for Business
Since Google Buzz was enabled on Gmail accounts last month, I’ve observed quite a bit, and experimented a little on my own, and have been seeking feedback about what Marketers think about Google Buzz. Thanks to those of you who took time to either comment here, or respond on Twitter or Buzz. Thinking further last week I did my best to create an illustration of where Google Buzz fits in (graphic designers be forewarned 
with my web communications, I ran across an interesting Buzz Stream exposing a plagiarist and this week looked at an SEO Consideration of Google Buzz vs. Twitter. This post will round out Buzz talk for a while here as I share a 10 Guidelines of using Google’s latest social service. Read more
How I See Google Buzz Fitting With My Social Marketing
Figuring out where things fit in on the social web can be daunting, even overwhelming. Seriously, with Facebook, LinkedIn, Twitter, a Blog, Email Lists, and now Google Buzz, how does it all fit together? I often gravitate to graphs, charts, and illustrations. Maybe it has to do with the old phrase, “a picture is worth a thousand words”. I find words can get in the way where a graph or chart can explain a complex idea in seconds. Read more
4 More Reasons to Start Using HootSuite
HootSuite has been around for some time, unfortunately I’ve only been using it for several months, and am hooked. It makes it so easy to integrate multiple Twitter accounts, Facebook, LinkedIn, and Facebook pages. You can even use HootSuite to update your chosen social accounts using content from an RSS feed (like your blog). Today I logged into HootSuite and discovered they had a new update. No worries, it is all contained within the browser, so no software to download. I’ll review them here, and why I think HootSuite is a great productivity tool for today’s social web. Read more
More Buzz on Google Buzz – A Question for Marketers
It seems the announcement of Google Buzz, has created, well, you guessed it, buzz. From security concerns, to “Facebook killer” language, and everything in between, Google Buzz is another example of Google extending its presence in the social (and mobile) web. It adds on to Gmail accounts, and allows for social engagement with those in your Google address book and beyond. Below is a video overview of Google Buzz, excerpts from content I’ve been reading around the web, and the real question for marketers, as always, chime in with your own thoughts. Read more
3 Reasons Twitter Retweet Feature is Great for Marketers
I noticed a new feature (albeit in beta) after logging into Twitter yesterday. They have made it much easier to post and identify retweets. This is great news for marketers. Much has been said about retweeting and why it is good for you, so I’ll be brief here. In this post, I’ll share what the new feature is, and 3 reasons it is good for marketers. If you have other ideas how this can be useful for marketers, your ideas are welcome here. Read more
3 Simple Strategies to Leverage Google Social Search
Yesterday a video was released from Matt Cuts and the folks at Google talking about Google Social Search. In classic Google style, the friendly upbeat Cutts conveys how Google will use Google profile information to build social circles, presenting relevant search results information to Google users from their circle of online friends. In this post I will share with you 3 ways online marketers can leverage Google Social search in their marketing to extend their reach, and build more relevance in their online marketing. Read more
12 Lessons in 12 Months – MarketingProfessor.com Turns 1
Amazing that a full 12 months has passed since the first post went live here on the site. As the saying goes ‘Time flies when you are having fun’. This site, however, isn’t as much about design, commenting systems, or even the content, it is about you the audience, the consumers. Therefore I thought I’d pass along some lessons learned while engaging readers over the passed 12 months. This post is broken into 4 parts, across three categories, Business Lessons, Technology Lessons, and Social Media Lessons. Oh, and it looks like there will be more than 12 lessons, we’ll call those ‘Bonus Lessons’, after all what is an online marketer without a few bonuses? 
Here are the first four. Read more
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Hi, my name is Travis Campbell, I operate this site. I'm here to share what I can from my lessons marketing online. With sizeable investments in continuing education, various software products and services, I have had some winners, and some losers. One way I can extend what I've learned is by writing about it, here... and helping you along the way.
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