MarketingProfessor.com

More Buzz on Google Buzz – A Question for Marketers

It seems the announcement of Google Buzz, has created, well, you guessed it, buzz.  From security concerns, to “Facebook killer” language, and everything in between, Google Buzz is another example of Google extending its presence in the social (and mobile) web.  It adds on to Gmail accounts, and allows for social engagement with those in [...]

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3 Reasons Twitter Retweet Feature is Great for Marketers

I noticed a new feature (albeit in beta) after logging into Twitter yesterday.  They have made it much easier to post and identify retweets.  This is great news for marketers.  Much has been said about retweeting and why it is good for you, so I’ll be brief here.  In this post, I’ll share what the [...]

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3 Simple Strategies to Leverage Google Social Search

Yesterday a video was released from Matt Cuts and the folks at Google talking about Google Social Search.  In classic Google style, the friendly upbeat Cutts conveys how Google will use Google profile information to build social circles, presenting relevant search results information to Google users from their circle of online friends.   In this post [...]

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12 Lessons in 12 Months – MarketingProfessor.com Turns 1

Amazing that a full 12 months has passed since the first post went live here on the site. As the saying goes ‘Time flies when you are having fun’. This site, however, isn’t as much about design, commenting systems, or even the content, it is about you the audience, the consumers.  Therefore I thought I’d [...]

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Google Wave Where is it? The Latest Chatter

Google Wave had a flurry of excitement in May with its debut at the Google developer conference.  At some point the plan was for an October release, at least in some form or another.  Like any developing technology Google Wave has had some challenges along the way, but seems to be progressing.  Yet, many are [...]

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Twitter Says Advertising Not A Top Priority

Today Reuters interview reveals that Twitter is perhaps no closer to monetizing the site with Ads than they were 6 months ago.  In fact, things like search, retweets, geo targeting are topping the list.  I think this is great news for online marketers, and represents a great opportunity to get started with Twitter advertising for [...]

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5 Steps to Building Rapport with Social Media in 5 Minutes or Less

Social networking has created a brand new world for many who see the opportunity. However, there is no replacement for meeting someone in person. Networking events, conferences, and industry trade shows won’t be leaving us anytime soon, after all it is at these offline events where many of the most profitable relationships are formed. These [...]

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3 Ways to Know if Social Media is Dangerous to Your Business

Recently some local AM radio sports commentators were responding to questions that were coming in to the station.  Source of the questions you might ask?  Get this… on their Twitter feed.  Some people are too shy to call in, or don’t have the patience to hit redial on their phone, so they tweet their question [...]

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Google Reader – Get More Done While Being Social

RSS Readers have grown in popularity in recent years, and rightfully so, there is so much content to digest, it is nearly impossible to visit all the sites and prioritize the best most reliable information.  Google Reader helps you do just that, with a twist, the power of Google search within Google Reader.  More than [...]

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Google PageRank Impacts Your Twitter Profile

Google Page Rank, mention that phrase in a room (virtual or otherwise) of SEO juggernauts, and it spikes a hearty discussion at a minimum. Google’s measuring stick of a web pages value has been debated from being paramount, to irrelevant. Whatever side of the fence you are on, the numbers don’t lie. Have you looked [...]

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