4 More Reasons to Start Using HootSuite
HootSuite has been around for some time, unfortunately I’ve only been using it for several months, and am hooked. It makes it so easy to integrate multiple Twitter accounts, Facebook, LinkedIn, and Facebook pages. You can even use HootSuite to update your chosen social accounts using content from an RSS feed (like your blog). Today I logged into HootSuite and discovered they had a new update. No worries, it is all contained within the browser, so no software to download. I’ll review them here, and why I think HootSuite is a great productivity tool for today’s social web. Read more
Recommendations
by Travis Campbell · Comments Off
When investing in tools, products, services, or continuing education, it is important to choose products that add value, and have reputable people behind them. Below is a list of products that we find meet that criteria. Be sure to read the MarketingProfessor.com newsletter for up to date recommendations and time sensitive tips.
Hosting
HostGator Website Hosting- Hosting is necessary to put the actual files on the internet for your web visitors to see. This is the company you rent physical server space from. HostGator is one of the most well known services out there, and a great place to start.
Email Marketing
Aweber- Building a list of subscribers is essential to a successful online business. Aweber is one of the oldest and most reliable email marketing services available. They make it easy to build webforms, newsletters, and broadcast when new content is on your blog.
InfusionSoft – For integrated CRM. Their email functionality is second to none, and referred to as Email Marketing 2.0.
Blogging
BlogTalkMonitor – Free software to see who talking about what is going on in your niche and a whole lot more. “Best monitoring software on the web.”
BlogSuccess – is one of the best A to Z sites for those who want to blog for a living. Full time incomes can be generated from blogging. Jack Humphrey has a great reputation for helping professionals do just that.
Membership Software for WordPress
Digital Access Pass – Offers a $0.01 trial. The creator of this software has been very responsive when developing new feature requests (see comments in the digital access pass review here).
Domain Registration
GoDaddy – This is often a starting point for many, you have to buy the website name before you can do much else. GoDaddy has mastered the upsell when customers buy (you’ll see what I mean after adding a domain to the cart), but they have great search tools, and a very flexible interface.
Website Creation Software
XSitePro 2 - Is a very robust, and easy to use software for those who want to get a site up quickly with some optin forms, and don’t want to master HTML or PHP (or any othe acronym!). Their sales page covers in detail why this software is unique.
eCommerce
1ShoppingCart – (Alex Mandossian’s version – sound will follow) Is a great starting point if you have products you want to sell on line. This works particularly well for information products, but also allows for a list of products as well.
InfusionSoft – About the same learning curve as 1ShoppingCart, significantly more powerful. Referred to Email Marketing 2.0.
Affiliate Tools
Clickbank allows you to sell products from their marketplace for a commission, or even sell your own product by offering commission to their affiliates.
PayDotCom is a service similar to Clickbank, created by Mike Filsaime.
Merchant Services
PowerPay – If you need to take payments online beyond Paypal, this can be one of the most frustrating experiences. The folks at PowerPay have been outstanding, I have been using them for years.
Pay Per Click
Perry Marshall – is one of the most respected resources when it comes to Pay Per Click strategy and coaching. His 5 Days to Success with Google AdWords and “One Page ‘Cheatsheet’ has helped many online marketers get started, and save a ton advertising online.
PPC Bully – A top tool for competitive analysis, and creating profitable campaigns fast.
SEO
SEO Book – Aaron Wall. Get to know him, he is a wealth of knowledge.
Video
YouTube Secret Weapon – Best converting traffic for MarketingProfessor.com comes from YouTube. Strategies learned in this course.
Social Marketing
Authority Black Book – Great resource to help you generate a strategy for social marketing, traffic, buzz, and higher rankings. It is free, and a solid resource.
Google Reader – Get More Done While Being Social
RSS Readers have grown in popularity in recent years, and rightfully so, there is so much content to digest, it is nearly impossible to visit all the sites and prioritize the best most reliable information. Google Reader helps you do just that, with a twist, the power of Google search within Google Reader. More than that, you now have the ability to share information from Google Reader with Google friends. Read more
Google Making Waves Again
Special Note: Watch the video further down this post. As a marketer, it is important to keep tabs on what movers and shakers are doing, so you can position yourself to succeed. That is the wonder of being a solopreneur or a small business, you have agility not typically found in larger organizations. One of the top movers and shakers in the online world is Google. They have done so much to make it easier to find information, and their technologies have been very successful to create wealth and success for many. Today I watched a video that confirmed some of my suspicions when it comes to social networking, and I’d like to share it with you. Read more
Top 10 (or more) Twitter Blunders
Let’s face it, social media has created a colliding set of worlds as people approach it with their own set of curiosities and motives. In this post I’ll shaer a few of the common (and humorous) things I’ve observed on Twitter classified as ‘blunders’. More importantly, I invite you to share your ‘blunder’ observations as well. This is no insult to those publishing their status update blunders, rather, somewhat of an admission of what we’ve seen and done ourselves, as we figure out how to use Twitter for business and beyond. Read more
Facebook Marketing Strategy for Business, 5 Useful Applications
It’s no secret that online social networking (done well) is a great way to market your business. Social network applications can make that even easier. Applications are used to enhance the experience for users (ever watched a video on Facebook?). They are also useful to developers, providing them with valuable information from users in exchange for installing the application. This post covers 5 Facebook applications to consider for your business with your Facebook Marketing Strategy in mind. Read more
Social Networking Overwhelm, Integrated Social Profiles in Outlook
As challenging as it may be to manage, serious Internet marketing and small business marketing pros know they have to engage in multiple social networks as a part of their web 2.0 marketing strategy. Managing all the contact information can be challenging, and while there are tools out there that help, I found one that centralizes everything in Outlook. Your inbox might flip for Xobni (inbox backwards), and you might too. Read more
Google Friend Connect… 3 Ways it Impacts the Search Engines
Now that I’ve had some time to review Google Friend Connect as a social marketing strategy and tool, I’m looking at different ways that using the program can impact search engine rankings, and am curious what’s coming. So far, I’ve found 3 ways that is can positively impact your search engine marketing results, and have an equal number of ideas on where things are headed. Read more
Google Friend Connect and Google Reader… An Internet Marketers Dream?
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5 Marketing Predictions for 2009
Predictions are a dicey proposition…you will be wrong about something because nobody can see the future. It is even more difficult considering that 12 calendar months is like a lifetime in technology, not to mention the rapid changes any entrepreneur, online marketer, or small business owner might navigate through. Read more
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Hi, my name is Travis Campbell, I operate this site. I'm here to share what I can from my lessons marketing online. With sizeable investments in continuing education, various software products and services, I have had some winners, and some losers. One way I can extend what I've learned is by writing about it, here... and helping you along the way.
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