3 Tips to Capitalize on Google’s Latest Social Media Move – Get on Page 1 of Google

With the launch of Google Friend Connect last fall, users have given more attention to their profiles as they join various sites (like this one) using Friend Connect.  Google continues to make inroads into social media. Recently they modified how user public profiles display on search engine result pages.  If you want a free and easy way to get on page 1 of Google, now is a great opportunity.  In this post I’ll walk you through three things you can do to maximize the use of a public profile page, and it only takes a few minutes. Read more

Technorati Tags: google friend connect, google social media, social networking

TextToChat.com- Why MLM and Social Networking is a Tough Sell

Yesterday I got wall spam in Facebook.  You know, a ‘friend’ commented on my status, and left a link to a really cool product I should check out.  Of course that goes out through all the feeds, he’s hoping to get a click or two (from my friends), and maybe even make a sale.  In this post I’ll share why this sort of thing should not be a part of your social marketing strategy. Read more

Technorati Tags: business model, facebook apps, network marketing, social marketing strategy, social networking

5 Marketing Predictions for 2009

Predictions are a dicey proposition…you will be wrong about something because nobody can see the future.  It is even more difficult considering that 12 calendar months is like a lifetime in technology, not to mention the rapid changes any entrepreneur, online marketer, or small business owner might navigate through. Read more

Technorati Tags: 2009 small business marketing predictions, economic challenges, email marketing strategy, legitimate ways to make money online, marketing plan, marketing strategy, ppc search engine placement, small business marketing, small business owner, Social Marketing, social marketing strategy, social networking, web marketing strategy

Google Friend Connect, 3 Ways to Extend Your Reach

There is no question, social networking is booming, as well as social networking for business, and there is no end in sight.  While users are leveraging social networks to increase website traffic  for their business, they are also placing social network profile content on their website properties, from your Twitter feed to Facebook badges, LinkedIn widget to Plaxo Badges, just to name a few.  Now, Google is attempting to extend their reach in the social game by helping users extend theirs with Google Friend Connect . Read more

Technorati Tags: business blogging, google friend connect, increase web traffic, internet marketing, marketing strategy, search engine marketing, social networking

Hacked! 5 Ways to Protect Your Social Networking Profiles

While many enjoy reconnecting with old friends, meeting new ones, and even doing business online.  With Facebook and a multitude of other social networking services, it is easy to forget that there are those who aren’t your ‘friends’ who will try to take advantage of you and your social currency for their own gain.  These 5 tips are nothing new to IT professionals, but are worth discussing in the new era of social networking, and personal digital security. Read more

Technorati Tags: internet marketing, social marketing security, social network tools, social networking

Online Marketers FAQs Available for Download

ALREADY READ THE REPORT? Scroll to end of post for a special note…
Allow me to take this opportunity to thank you for being a subscriber (either by RSS or email, hopefully both).  It is fitting that MarketingProfessor.com releases it’s two Online Marketers FAQ Special Reports, as a token of gratitude to my subscribers. Read more

Technorati Tags: autoresponder service, corporate blogging, internet marketing, know your strengths, legitimate ways to make money online, making money online, marketing campaign, small business blogging, small business marketing, Social Marketing, social networking

Online Marketing Strategy with MySpace

MySpace is the birthplace of the viral indie band. Keep that in mind when you design your social marketing strategy for this hip and fast moving marketplace. Unlike some of the other social networks promotion and outrageous presentation are encouraged, not scoffed.

Although serious business marketing is taking place on MySpace you have to conform to the space. It is irreverent, fast, obnoxious, and even a bit confusing. However, playing on the edge, taking risks, and making mistakes are all expected–not feared. Read more

Technorati Tags: internet marketing, marketing strategy, myspace, small business marketing, Social Marketing, social networking

Small Business Marketing, Managing Social Marketing Campaigns with Plaxo

Looking for a great social marketing campaign manager? Look no further than Plaxo. With this ever expanding social networking platform you have all the tools to run your small business marketing plan. Even more importantly it is already stocked with millions of professional contacts ready to connect to your internet marketing.

Plaxo started as a simple way to store and organize your contacts online. However, it has evolved into a platform filled with opportunities and decision makers. Implementing the following framework turns this contact manager into a social marketing manager.

Contact Management
The core element to any internet marketing plan or solution is the underlying contact database. Plaxo makes this easy. Import your existing contacts from virtually any contact manager or address book you use today (i.e., Outlook, Apple Address Book, GMail, Yahoo, etc.). Even sync between a variety of contact and social services. Read more

Technorati Tags: contact management, marketing campaign, small business marketing, Social Marketing, social networking

Social Syndication, 5 Secrets to Broadcasting Value and Expertise with Twitter

Twitter is becoming the center of the social networking universe. There are literally hundreds of social sites, services to host content or media, and networked communities; however, Twitter is the definitive communications network. Learn to use it to create a powerful social syndication system.

Define Social Marketing Objective
Before you start any social marketing strategy define the results you want and the market you want to target.

Are you marketing for traffic, back links, awareness, credibility, or direct sales? Each objective or combinations can alter your social syndication plan. If you are looking for traffic and backlinks, you may syndicate blog posts or articles. Whereas, building credibility and direct sales may direct you to syndicate squeeze page links and ebooks. Read more

Technorati Tags: conversations, host content, marketing objective, marketing strategy, social networking, social networks, target market