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Social Marketing Ad Networks, Worth Your Dime?

Social networks are growing up and advertisers are ready to tap these lucrative audiences. Yet, it is not quite as simple as it sounds. Social media and social syndication opportunities are different and more complex, challenging traditional ad networks. This makes some advertisers nervous about the effective return on their marketing dollars, which spells opportunity [...]

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Social Syndication, 5 Secrets to Broadcasting Value and Expertise with Twitter

Twitter is becoming the center of the social networking universe. There are literally hundreds of social sites, services to host content or media, and networked communities; however, Twitter is the definitive communications network. Learn to use it to create a powerful social syndication system. Define Social Marketing Objective Before you start any social marketing strategy [...]

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