MarketingProfessor.com

Recommendations

When investing in tools, products, services, or continuing education, it is important to choose products that add value, and have reputable people behind them.  Below is a list of products that we find meet that criteria.  Be sure to read the MarketingProfessor.com newsletter for up to date recommendations and time sensitive tips. Hosting HostGator Website [...]

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Changes- What MarketingProfessor.com Readers Should Expect in the New Year

End of year is a great time to evaluate, regroup, and generally be honest about what’s working well and what’s not.  This is important for individuals and businesses alike.  In reviewing this last year, we’ve (myself primarily, and team members) identified areas to improve so readers and subscribers receive greater benefit, and we are in [...]

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Email Marketing, 3 Critical Questions to Ask Before Hitting Send

Email marketing is still one of the most effective forms of online marketing. However, with the increasing assault of nonsensical spam getting high response rates is requiring more and more skill. Your success with direct email marketing or autoresponder service campaigns is directly related to these 3 critical questions: Will it be read?, Will it [...]

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Profitable Email Marketing: 3 ‘Must Have’ Strategic Considerations

Email marketing, seems pretty simple, at first.  Afterall, who can’t click ‘send’ on an email, right?  However, profitable email marketing is quite another story.  There can be a lot to consider both before, and after the send. 1.) Make it part of your strategy When it comes to being an online marketer, as difficult as [...]

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