MarketingProfessor.com

Update: Why LeBron James “Decision” is a Game Changer – Marketers Edition

The show that airs tonight, July 8th, 2010 at 9pm EST is simply called, “The Decision”.  The title reflects what traditionally takes 12-15 seconds for most athletes to convey. Not only is this unprecedented, but I you might be surprised to learn where this idea reportedly started, and why it’s better to show up late [...]

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MarketingProfessor.com Top 10 Posts of 2009

2009 gave Marketing Professor.com steady growth month to month, as subscribers and readers like you continued to help us understand what you want.  For that, a heartfelt thanks.  You are the reason this site exists.  2009 was an amazing year online, and yet for many it was a tough year economically.  It produced amazing tools [...]

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3 Reasons Twitter Retweet Feature is Great for Marketers

I noticed a new feature (albeit in beta) after logging into Twitter yesterday.  They have made it much easier to post and identify retweets.  This is great news for marketers.  Much has been said about retweeting and why it is good for you, so I’ll be brief here.  In this post, I’ll share what the [...]

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LinkedIn & Twitter Partner – News From Around The Web

LinkedIn today announced their partnership with Twitter on their blog.  When it comes to LinkedIn Marketing this may seem like a subtle move, but it could be an indicator of things to come.  Below is a video about the partnership, and what folks around the web are saying about this marriage.  What say you?  So [...]

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12 Lessons in 12 Months – Social Media Lessons

This is the final post in the series where I’m sharing lessons learned of operating this site over the past 12 months.  Truth is, documenting these lessons has been a bit therapeutic for the site manager, if you operate a site, you might benefit from such an exercise as well.  In the process I ended [...]

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Twitter Says Advertising Not A Top Priority

Today Reuters interview reveals that Twitter is perhaps no closer to monetizing the site with Ads than they were 6 months ago.  In fact, things like search, retweets, geo targeting are topping the list.  I think this is great news for online marketers, and represents a great opportunity to get started with Twitter advertising for [...]

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Review of The Twitter Method from Tom Deeter and Jack Humphrey

Twitter has taken the internet by storm, and with all the buzz there has been a rush of both paid and free products to help you do any number of things with Twitter, not the least of which is grow your followers. Having looked into Twitter for some time, I have also looked at many [...]

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Twitter is Down – Why I Don’t Care Much

At the time of writing this post, Twitter is down. Does it impact you when Twitter is down?  Perhaps you are susceptible to Twitter Withdrawal Syndrome (TWS), as is cleverly depicted in this video by CoachDeb?  Perhaps you are a newbie, and haven’t get got going with Twitter, or don’t yet have a strategy is [...]

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Why I Stopped Using Hummingbird Twitter Automation Software

Hummingbird software which helps automate Twitter follower and following activities, was released just a few short months ago and has been a great tool for marketers who want to build targeted following on Twitter.  However,  the guys at Mesiab Labs have had some major issues of late (changes at Twitter), making their product very frustrating [...]

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Advertising on Your Twitter Profile – Speak Up

Online marketers are always looking for ways to extend their reach, and where there is an audience there is often advertising.  Twitter’s audience is growing, fast, and therefore presents a unique opportunity for advertising.  There are some emerging players.  Interested in your thoughts, would you want to make money by posting tweets advertising other peoples [...]

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