MarketingProfessor.com Top 10 Posts of 2009

2009 gave Marketing Professor.com steady growth month to month, as subscribers and readers like you continued to help us understand what you want.  For that, a heartfelt thanks.  You are the reason this site exists.  2009 was an amazing year online, and yet for many it was a tough year economically.  It produced amazing tools which make marketing your products and services easier and more affordable.  This post summarizes the top posts based on Google search traffic to the site in 2009.  Learning what searchers are searching for continues to amaze me.  Your thoughts and feedback are encouraged (see the boxes at the end of the post). Read more

Technorati Tags: facebook apps, infusionsoft, marketing automation, marketing summary, Social Networking for Business, Twitter marketing strategy

3 Reasons Twitter Retweet Feature is Great for Marketers

I noticed a new feature (albeit in beta) after logging into Twitter yesterday.  They have made it much easier to post and identify retweets.  This is great news for marketers.  Much has been said about retweeting and why it is good for you, so I’ll be brief here.  In this post, I’ll share what the new feature is, and 3 reasons it is good for marketers.  If you have other ideas how this can be useful for marketers, your ideas are welcome here. Read more

Technorati Tags: social marketing strategy, Twitter marketing strategy

LinkedIn & Twitter Partner – News From Around The Web

LinkedIn today announced their partnership with Twitter on their blog.  When it comes to LinkedIn Marketing this may seem like a subtle move, but it could be an indicator of things to come.  Below is a video about the partnership, and what folks around the web are saying about this marriage.  What say you?  So far, I haven’t seen the option they speak of in the video enabled on my LinkedIn account. Read more

Technorati Tags: linkedin marketing, Social Networking for Business, twitter for business, Twitter marketing strategy

12 Lessons in 12 Months – Social Media Lessons

This is the final post in the series where I’m sharing lessons learned of operating this site over the past 12 months.  Truth is, documenting these lessons has been a bit therapeutic for the site manager, if you operate a site, you might benefit from such an exercise as well.  In the process I ended up with a very large list, and had a hard time cutting it down to just 12.  Until now I’ve already shared 12, so consider today’s social media lessons to be bonuses.  Some of what is shared may seem somewhat obvious (good for newbies), yet I imagine what is shared about Twitter will ruffle some feathers. As always this conversation is incomplete if it is missing your contribution, so feel free to chime in. Read more

Technorati Tags: 12 Lessons In 12 Months, RSS, social media strategies, Twitter marketing strategy

Twitter Says Advertising Not A Top Priority

Today Reuters interview reveals that Twitter is perhaps no closer to monetizing the site with Ads than they were 6 months ago.  In fact, things like search, retweets, geo targeting are topping the list.  I think this is great news for online marketers, and represents a great opportunity to get started with Twitter advertising for your business, and I’ll share why. Read more

Technorati Tags: social marketing strategy, twitter advertising, twitter for business, Twitter marketing strategy

Review of The Twitter Method from Tom Deeter and Jack Humphrey

Twitter has taken the internet by storm, and with all the buzz there has been a rush of both paid and free products to help you do any number of things with Twitter, not the least of which is grow your followers. Having looked into Twitter for some time, I have also looked at many products, many of which were not publicly reviewed here, as they were often too transient in nature, on not consistent with a sustainable business model. The Twitter Method is intriguing, and in this post, I’ll talk about what the Twitter Method is, what I like about it, what I don’t like about it, an interview (video) with the creator, and where you can go to get more (free) information, and make your own call.
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Technorati Tags: Affiliate Marketing strategy, marketing with twitter, Social Networking for Business, Twitter marketing strategy

Twitter is Down – Why I Don’t Care Much

At the time of writing this post, Twitter is down. Does it impact you when Twitter is down?  Perhaps you are susceptible to Twitter Withdrawal Syndrome (TWS), as is cleverly depicted in this video by CoachDeb?  Perhaps you are a newbie, and haven’t get got going with Twitter, or don’t yet have a strategy is for using Twitter for Business?
I used to care when these things would happen, and while I’m looking forward to Twitter being back up, honestly I don’t care all that much. Read more

Technorati Tags: social marketing plan, Twitter marketing strategy

Why I Stopped Using Hummingbird Twitter Automation Software

Hummingbird software which helps automate Twitter follower and following activities, was released just a few short months ago and has been a great tool for marketers who want to build targeted following on Twitter.  However,  the guys at Mesiab Labs have had some major issues of late (changes at Twitter), making their product very frustrating to use.  Not to mention their own suspended Twitter accounts.  Many have emailed me directly about their frustration and concerns.  Here’s the thing, I’ve stopped using it altogether, but am reconsidering, and you should too – let me fill you in. Read more

Technorati Tags: twitter automation software, twitter for business, Twitter marketing strategy

Advertising on Your Twitter Profile – Speak Up

Online marketers are always looking for ways to extend their reach, and where there is an audience there is often advertising.  Twitter’s audience is growing, fast, and therefore presents a unique opportunity for advertising.  There are some emerging players.  Interested in your thoughts, would you want to make money by posting tweets advertising other peoples products or profiles?  How about paying to have your own advertweet posted on someone else’s Twitter stream? This post reviews 3 models and gives you a chance to chime in.  Read more

Technorati Tags: twitter ads, twitter for business, Twitter marketing strategy

Top 10 (or more) Twitter Blunders

Let’s face it, social media has created a colliding set of worlds as people approach it with their own set of curiosities and motives.  In this post I’ll shaer a few of the common (and humorous) things I’ve observed on Twitter classified as ‘blunders’.  More importantly, I invite you to share your ‘blunder’ observations as well.  This is no insult to those publishing their status update blunders, rather, somewhat of an admission of what we’ve seen and done ourselves, as we figure out how to use Twitter for business and beyond. Read more

Technorati Tags: blunders, Social Marketing, twitter for business, Twitter marketing strategy

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