3 Internet Video Marketing Tips for Social Networking on YouTube

YouTube continues to be one of the top media destinations on the web, acquired by Google back in October 2006, YouTube is the premier destination for video content online.  In the last year, Google has made significant strides to improve the service for its strong and loyal user base.  In this post I’ll share Internet video marketing tips that YouTube users and consumers alike can use to boost traffic and interest.

3 Internet Video Marketing Tips for Social Networking on YouTube

Important Note: You don’t have to upload any videos to benefit from what YouTube has to offer.  Using the social networking features, can set you apart, resulting in targeted visitors to your site.

Be Friendly

YouTube is yet another social network. With features like friending, rating, favoriting and more, as with any social network, used effectively these Internet video marketing tips can boost exposure while fitting into your social marketing strategy.

Rate

I recently used YouTube to research how to shoot HD video screen-cams.  I plugged in a few keywords, and was amazed what I found!  There were several videos on the very topic, walking me through how to do it step by step.

Make it a habit to rate any video you watch to the end. It seem the rating is anonymous and is an opportunity to give feedback to the publisher.  For the helpful video I found, I rated it 5 stars.  Remember, while some may not be video experts, they may have expertise to share so, don’t be too harsh, rate not video quality alone, but the quality of the information shared.

Favorite

For me, I knew I would need that video in the future, or need to share it with someone else at some point.  That is where favoriting comes in.  Like bookmarking, if you like a video and know you’ll refer to it in the future, favorite it by clicking on the link below the video.  This will show up in your recent activity feed, and let the producer know that you found it valuable.

Add A Friend

As with many social networks friending (in one form or another) is a core feature.  This is also available for YouTube users.  At the moment it is a bit of an innocuous button on the left hand side of a YouTube users channel page.  Once a friend request is accepted, you can now message them inside of YouTube. From one of my friend requests: “Becoming friends makes it easier to keep track of what your friends are favoriting, uploading, or rating, and makes it easier to share public or private videos.”

What Are Your Thoughts?

There is much more to YouTube than this and truthfully, these Internet video marketing tips for YouTube are designed to get you moving in the right direction, and only scrape the surface when it comes to using YouTube effectively as a part of a social marketing strategy.

Discussion: Have an account at YouTube?  What are some ways you are using YouTube for marketing?  How have you observed others using it to extend their reach?  Chime in using the comment boxes below.

*Image credits to fczuardi

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