There are a vast number of email marketing services available to businesses of all sizes. Since email marketing has been around for a while, many of the services have matured to the point that even novice tech savvy business owners use them with ease.
Last month I launched a campaign using MailChimp for the first time. I’d used and even recommended the service in the past, but it had been a few years. Since so much had changed with the service, I decided to give it a go and document my findings for you along the way. For me, there was an existing list that had to be migrated to their platform, this post touches on the features used to facilitate that process as well as features for beginners and advanced users alike, and even a couple items they could improve.
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