Freelancer.com Acquisition of Warrior Forum

freelancer-acquires-warriorforumEvery marketer needs a hand from time to time.

Current intel.

Engagement with other like-minded folks.

One of the most helpful online resources from the earliest of days, it’s still early by the way, has been the warrior forum. I have found it to be a great research resource.

This week, announced on TechCrunch, the internet marketing forum giant was acquired by Freelancer.com. You can also read Warrior Forums founder announcement here.

Managing a forum can be a huge undertaking, and often not worth the resources to do so. So don’t look for freelancer.com to boost up forum chatter anytime soon. I suppose the best value it has for Freelancer.com is the database of users.

If you are new to Internet Marketing, the warrior forum can be a great place to connect with others and learn. You can learn more here. Wishing both Freelancer.com and the Warrior Forum all the best!

Controversy Marketing – Barbara Corcoran Style

barbara-corcoranHow do you respond to controversy? How do you engage controversy in your marketing efforts? Do you believe in the saying that there is no such thing as bad PR, or ‘Bad PR is good PR’?

I read something this week that got me thinking about this. It was a post (linked from image below) from real estate mogul and Shark Tank shark Barbara Corcoran published on LinkedIn. 

This post discusses the benefits and challenges of controversy marketing from one persons perspective. However, this post is incomplete. People like you have a voice, and are encouraged to use it here. In any case, this specific example may have very well served its purpose, I’ll let you decide that.  Continue reading “Controversy Marketing – Barbara Corcoran Style”

What Amazon Prime Teaches Marketers About Price Increases

amazon-prime-logoToday I got a friendly email from the folks at Amazon. Perhaps you got one as well. It spoke of a price increase to my Amazon Prime membership. Not going to delve into the finer points of the message (screenshot below), rather I’d like to highlight what they did well and questions we can ask ourselves so, as marketers we can learn how to position ourselves for price increases of our own.

Important Assumption: It’s key to extract fair value for your product or service, a business must be profitable so that it can grow, expand, and continue to meet the needs of customers. A business that goes without a profit, unintentionally, for an extended period of time isn’t a business, it’s more like a passion or a hobby. Let’s plan to profit.

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3 Steps to Getting a Professional Design Your Market Wants

99designs-effective-contest-management-hammerIf you are like me, you know what you like when you see it but you have no way to create it yourself. For that reason I’ve always outsourced design work. Whenever I’m starting a project one of the first things I do after establishing a business plan is get a logo designed. Design work, however, goes well beyond logos, it also goes into things like blog posts, ebooks, and physical books.

99designs is a site I’ve used a fair amount for design projects. In fact, the original MarketingProfessor.com logo was birthed from that site. The number one reason I like it is your design work is launched into the community as an interactive contest complete with back and forth, commenting, rating, etc.

Recently I’ve seen it used in a clever way to absolutely know what your market wants. It’s a 3 step process. Continue reading “3 Steps to Getting a Professional Design Your Market Wants”

T-Mobile Marketing Solves Switch Problem – Get’s Customers

t-mobile-marketing-breakup-letterHave you ever left one mobile network provider to sign up with another? It’s often about timing, knowing the ins and outs of your contract so that you minimize the financial damage on exit. As someone who’s currently considering leaving their current provider, I found the recent Superbowl campaign to be intriguing. Did you see the T-Mobile Superbowl ad?

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3 Takeaways from New Media Expo

new-media-expo-2014-keynoteIt all came together very quickly. There were no plans to attend New Media Expo, but then sometimes things just come together and it makes sense. So I was off to Las Vegas before I knew it. Overall, I’m very glad I went. Not all events are created equal. In my experience, events are a lot of work to pull off. What I’ve found is that what is memorable about an event often has very little to do with the information presented, but with the people presenting information. There was much to learn, here are a few of my takeaways. Continue reading “3 Takeaways from New Media Expo”

Google for Entrepreneurs Why You Should Attend

Google for EntrepreneursThis week spend time with some Googlers, that is employees of Google, as well as some brilliant startup minds here in Denver, Colorado. Google for Entrepreneurs came to Denver ahead of Startup Weekend, and was putting everyone on notice that they want to help start-up companies who are serious about growth. If your a small business with a tech play, and Google comes to your town, I say go. Here are some reasons you should attend.

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What I Learned About Marketing at InfusionCon

infusioncon-2013It’s important for modern day marketers to be engaged online. Whether it’s Facebook, Twitter, Google+, Instagram, or one of my favorites for business, LinkedIn (boring I know, but valuable), social networks are incredibly valuable. However attending marketing conferences a few times a year often exceeds any value gained from social networks, hands down.

There are just things you cannot learn online, and meeting face to face with like minded marketers can save you time and a lot of headaches. Today, I’d like to share with you valuable things learned at InfusionCon, which has quickly become a premier conference for small businesses, hosted by my current employer, Infusionsoft.

InfusionCon was held this year in Scottsdale Arizona, Westin Kierland Hotel and Spa. There were 2100 attendees from all over the world. Many of them Infusionsoft users, but not all. Here are a few nuggets from the event.

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Local Marketing Strategy and How to Get Started

Over the last few months, I’ve had the privilege of spending focused time at local networking events, luncheons, and small business oriented gatherings. I’m learning a lot. Learning a lot of what I’ve been missing out on. The glamor and appeal of a ‘global’ business by having a whiz-bang website is appealing, but many underestimate the investment of time and money necessary to make it successful.

What if there was something you could be doing while pursuing bigger dreams of world domination with your Internet empire? What if instead of spending hours on end posting updates and comments on social networks, you spent more time engaging in a human social network? What if instead of writing articles designed to rank for the search engines, you wrote articles that ranked socially in the hearts and minds of readers? What if you ‘stayed home’ and became the local expert?

In this post, I’ll share things I’m testing out to engage the local business community, and how you can do the same. Continue reading “Local Marketing Strategy and How to Get Started”

Infusioncon 2012 Wrap Up – Chris Brogan, Ali Brown, Gary V, and Moore

Jermaine Griggs and Iron Tribe Fitness
2011 Ultimate Marketer winner Jermaine Griggs and 2012 winner Iron Tribe Fitness

Marketing conferences.

When attending good ones, the challenge has always been, how to deal with the tidal wave of great information? How to apply what you are hearing in your business.

My conclusion? Prioritize what makes sense, put a timeline to it, appreciate the rest of what you learned, but understand your limitations (yes, even you have limits).  Then implement.

Having attended one of the premier conferences for small businesses, Infusioncon 2012, this post contains a summary of tweets from the event. If you are curious what Infusionsoft announced. Find it here.

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