More and more the road is calling. Airports, taxi’s, hotel rooms, etc. When does the sage marketer have the time to post and interact on their social channels with some degree of frequency? The road for you doesn’t justify a lack of posting on social networks does it? Afterall, those who have forgotten to engage their social channels are making themselves forgettable, and, well, become forgotten. That would be a tragedy, so let’s not permit that to happen to us shall we?
In this post I’ll share key tools I’m using to keep the stream populated with solid content, and some fancy screenshots of it in action.
Originally I setup Twitter Lists using the web client to be able to focus on the tweets of a view key people, as you can view only tweets from those who are members of your list. However, at the time of this writing, that functionality doesn’t translate to the mobile twitter app.
1 – TweetBot – Making Mobile Twitter Interactions Simple
This put me on a search several months ago to find an app that supported just that, enter TweetBot. Tweetbot does that and a whole lot more. It supports lists, multiple accounts, and a whole lot more. It has worked well for my workflow, and I use Twitter more than I ever did before Tweetbot. You can find it on the appstore here. If you prefer, you might find this extensive review of version 3 on Macstories here.
Sadly, at the time of writing, Tweetbot is only available for iOS. If you have a favorite Twitter client app on Android supporting lists and more, please chime in the comments below.
2-Finding Content to Publish on Your Mobile Device
Having an application making it easier to interact on Twitter is useful, but what about publishing content to multiple social networks easily from your mobile device?
We’ll get to that in a moment, but first we have to actually have content work posting first, right? Content can be supplied by various sources, for me I use two primary places, email and LinkedIn.
2a-Emailed Content: For email, all you need to do is signup for alerting news services that will send you links to hot news or other items in your inbox. Click on the link, and you have content you can share (more on doing that easily in a moment).
[box style=”rounded” border=”full”]Example: I am currently signed up for Mashable’s “viral posts” alert. It basically alerts you to a post that is hot and ‘about to go viral’. I suppose those emails help ‘viral’ to actually happen to those posts, smart on their part. The email arrives, I see if it’s a fit for my networks, click on the link, and share.[/box]
2b-LinkedIn mobile: This app has gotten better in recent months, and the social network has gone through some considerable changes. In their quest to make it more engaging for business owners, there is a lot of thought leader content shared within LinkedIn, but more than that there is more and more “outside the LinkedIn network” items shared.
Scrolling through the mobile app (on iOS or Android), you might find an interesting piece of content you’d like to share. You can click on the item and share within LinkedIn, or open in you browser, and share to browser integrated sources as you wish. There is a better way to share, however.
3-Scheduled Content Sharing, Multiple Networks, One-Click – Herald the BufferApp
This app for me makes my iPhone more valuable by at least 3x. I’ve used it for several months, and upgraded to the paid version ($10 a month, they’ve since come out with a product geared for businesses).
As I see it, BufferApp has the following core functions:
- It gives you the option to post right away, or schedule it, from a single screen.
- Scheduled post times are designed to be optimized for engagement, and they differ per network.
- Reporting, it allows you to understand engagement and reach per network per post.
- It supports Twitter, Facebook, LinkedIn, and Google+ (pages).
- It allows you to post from many sources such as a “bookmarklet” on your desktop browser, or your mobile browser, and integration with many mobile integrated apps under their “Apps for Buffer” tab.
There are truly many possibilities with buffer, I’d encourage you to explore it, to figure out how it would best work for you.
Let me share with you my typical workflow on my iPhone:
- Find useful content on LinkedIn I’d like to share on my networks. Open it.
- Click share arrow.
- Elect to open in local browser (this allows BufferApp to snag it in the next step).
- After page loads in browser, choose “Add to Buffer” from bookmarks menu (simple process to set this up after installing the BufferApp.
- Buffer opens with shortened/trackable URL, select networks, and chose to share now, or (most useful) Buffer it to honor network specific post schedules.
For those among us who prefer a visual (like me), here you go.
Do you struggle finding content to share on social networks? Especially while you are on the road? I hope you found this useful, but it will remain useless until you take action! Go do it!
Questions? Suggestions? Now is your turn to chime in using the comment boxes below. Think this would be useful to your network? Please share it. Better yet, share it using the BufferApp!