Internet Marketing and Digital Strategies, Marketing Product Reviews Less the Hype
In the “examples file” this one just hit my inbox. It’s one thing to hear clever ideas, it’s another when they are executed. Kudos to Frontier Airlines.
Trend Marketing: Email marketing represents an ideal platform to leverage what I call “Trend Marketing”. This is where you take a current event and ride its wave to get your marketing message out. Ideally you tie the story to your story in a tasteful way to compel action. Continue reading “OMAHA is Calling – Frontier Airlines is Answering”
More and more the road is calling. Airports, taxi’s, hotel rooms, etc. When does the sage marketer have the time to post and interact on their social channels with some degree of frequency? The road for you doesn’t justify a lack of posting on social networks does it? Afterall, those who have forgotten to engage their social channels are making themselves forgettable, and, well, become forgotten. That would be a tragedy, so let’s not permit that to happen to us shall we?
In this post I’ll share key tools I’m using to keep the stream populated with solid content, and some fancy screenshots of it in action. Continue reading “3 Must Have Social Media Tools for the Mobile Marketer”
It all came together very quickly. There were no plans to attend New Media Expo, but then sometimes things just come together and it makes sense. So I was off to Las Vegas before I knew it. Overall, I’m very glad I went. Not all events are created equal. In my experience, events are a lot of work to pull off. What I’ve found is that what is memorable about an event often has very little to do with the information presented, but with the people presenting information. There was much to learn, here are a few of my takeaways. Continue reading “3 Takeaways from New Media Expo”
This week spend time with some Googlers, that is employees of Google, as well as some brilliant startup minds here in Denver, Colorado. Google for Entrepreneurs came to Denver ahead of Startup Weekend, and was putting everyone on notice that they want to help start-up companies who are serious about growth. If your a small business with a tech play, and Google comes to your town, I say go. Here are some reasons you should attend.
Continue reading “Google for Entrepreneurs Why You Should Attend”
It’s important for modern day marketers to be engaged online. Whether it’s Facebook, Twitter, Google+, Instagram, or one of my favorites for business, LinkedIn (boring I know, but valuable), social networks are incredibly valuable. However attending marketing conferences a few times a year often exceeds any value gained from social networks, hands down.
There are just things you cannot learn online, and meeting face to face with like minded marketers can save you time and a lot of headaches. Today, I’d like to share with you valuable things learned at InfusionCon, which has quickly become a premier conference for small businesses, hosted by my current employer, Infusionsoft.
InfusionCon was held this year in Scottsdale Arizona, Westin Kierland Hotel and Spa. There were 2100 attendees from all over the world. Many of them Infusionsoft users, but not all. Here are a few nuggets from the event.
Continue reading “What I Learned About Marketing at InfusionCon”
If you are new to video marketing, or even a long-time video marketing expert who wants to create quality, engaging videos fast, the latest version of Camtasia is worth a look. The newest version has largely been reengineered to create smoother screen recordings that can be edited into professional and engaging video content. In this brief review we’ll cover who Camtasia is for, what’s new in Camtasia 8, and my take on this latest version. Continue reading “Camtasia 8 Review – Video Creation and Editing Software”
The challenge for many website owners is understanding how visitors are interacting with your site. How are they liking a new graphic, video, or trust seal? Google analytics is a commonly used service that provides a wealth of information, but it falls short for many website owners (think eCommerce) when it comes to offering a “watch over their shoulder” perspective. Clicktale had that figured out years ago, and now does it for mobile browsers as well. Let me explain. Continue reading “Clicktale Now Records Mobile Users Experience with Websites (Video)”
From time to time I get to meet people in the Internet marketing industry who are doing great things to serve the community. It wasn’t until moving to Colorado did I learn that one of the marquee companies in the Internet marketing space had a large office just 15 minutes from where I live. So this post will share a bit of what I learned on my visit to Clickbank, and why I think they have been an anchor in a storm tossed landscape that is information marketing.
Over the last few months, I’ve had the privilege of spending focused time at local networking events, luncheons, and small business oriented gatherings. I’m learning a lot. Learning a lot of what I’ve been missing out on. The glamor and appeal of a ‘global’ business by having a whiz-bang website is appealing, but many underestimate the investment of time and money necessary to make it successful.
What if there was something you could be doing while pursuing bigger dreams of world domination with your Internet empire? What if instead of spending hours on end posting updates and comments on social networks, you spent more time engaging in a human social network? What if instead of writing articles designed to rank for the search engines, you wrote articles that ranked socially in the hearts and minds of readers? What if you ‘stayed home’ and became the local expert?
In this post, I’ll share things I’m testing out to engage the local business community, and how you can do the same. Continue reading “Local Marketing Strategy and How to Get Started”
Search engines can be a great traffic source for your website. Do you have an idea where your site ranks when someone plugs in your keywords into a search engine? Whether you own one website, or many, if you have one client or many, tracking positions in the search engines is key. Doing it manually works, but is boring and, as I found, does not scale. I’ll share what I was using before Advanced Web Ranking, what the tool is, how it is sold, services it integrates with, reporting customization and brand-ability, and the reports I found most useful. You’ll also learn how to be proactively alerted should your site be impacted by any number of search engine (Google) algorithm changes. Continue reading “Advanced Web Ranking Review”
