Syndication Meets Your Email List With This Service Provider

Most super bloggers will tell you that 60% of their readers still consume their content via email. If you do not syndicate your blog via email to your social network, you are reducing your potential for success. AWeber, one of the top email marketing platforms, has come to your social marketing rescue with blog broadcast feature.

Blogs have become one of the most powerful content management systems and Web architectures on the Internet. It is the centerpiece of any social marketing strategy. However, nothing tops the impact of email to move consumers to action.

This is certainly why AWeber cleverly put these two powerhouses together into an even more powerful social syndication platform.

Why Email Blog Posts
The average American is in their email inbox multiple times per day–corresponding with friends, interacting with business colleagues, and getting the latest news and information targeted at their interests.

Smart marketers have realized that asking customers to use even one more technology to either browse to your website or open an RSS feed reader is unreasonable. Simply placing another barrier between you and your customer is not wise. If your reader finds it more convenient to read you blog in their email–give it to them.

The other subtle secret in emailing your blog posts to readers is that it is a click away from being forwarded to all their friends, family, and business associates. One more round of syndication–a trusted referral of your message, and very powerful.

Why AWeber?
When you are looking for a strategy to get those blog posts into your subscribers’ email box, you should be going to the best. Handing your RSS feed to an RSS syndication service is not as wise as you might think. They optimize RSS, not email. Trust your blog posts syndication to email experts.

AWeber has more than 10 year of experience navigating the challenges of email delivery and building a reputation for integrity in an often spam-riddled space. AWeber upholds the highest standards in email and CAN-SPAM compliance, keeping you out of trouble.

In addition to excelling at the fundamental mechanics of email distribution AWeber can help you transform this existing content into a professional email newsletter–a newsletter that could very simply be used and applied to a variety of opt-in email subscription lists.

Most importantly, all of this comes to your social marketing strategy in a completely automated way. Wah-la, effortless reuse of content–scaling your social marketing efforts.

AWeber also brings powerful optimization and analytics to your blog syndication. Allowing you to maximize delivery and track every interaction from opens to clicks.

How to Creative Syndicate RSS
Whether you have a blog or just an RSS feed that you want to send to your email list AWeber can broadcast. After creating your list, follow these simple steps:

1.    Goto Messages-Blog Broadcast-Create Blog Broadcast
2.    Enter your blog or other content RSS feed URL
3.    Select a template (be sure to hit “Load Template”)
4.    Customize your subject and message as desired
5.    Schedule your broadcast

That’s it. AWeber makes it that easy. You can even schedule using the number of posts, times, dates, or even recurring days of the week or month.

You don’t even need to stop with just your own blog. If you have an existing email list you might mix it up a bit by adding interesting content from other RSS feeds or add multimedia with a special podcast or video RSS broadcast.

Email syndication of your blog or other RSS content is convenient for your consumers, enriches your content options, and brings you access to the core of their online attention–their email inbox.  Learn more about the Aweber trial here.

Feedburner, Top 5 Features Online Marketers Must Consider

Nothing is more important to your online success than RSS. This simple concept and technology that enables the syndication and re-purposing of content is your amplifier on the Web. Don’t allow the simplicity of RSS lead you to underestimate its fundamental importance.

This importance should drive you to find a professional management solution for your social syndication. Feedburner is the obvious choice for this addition to your social media strategy.

Why is RSS Important?
Quite simply RSS is the default standard for syndicating content on the Web. It makes it very simple to package up your social sites and social media, to include copy, audio, and video for use anywhere from websites to plug-in applications.

If your business or affiliate program is looking for exposure and traffic RSS is the key to results. Assuming you take the first step and promote your RSS feed–offering social syndication.

Feedburner Syndicates and Promotes
The magic of Feedburner is the comprehensiveness of its promotion and syndication. Continue reading “Feedburner, Top 5 Features Online Marketers Must Consider”

Syndication, 5 Tools to Automate Your Efforts and Keep ‘Followers’ Updated

Writers and publishers have always understood the power of syndication. However, for some reason as the Web made this principle simpler content producers ignored the opportunity. Social marketing and networking success require well-executed social syndication.

The good news is that increasingly great tools emerge, which effective automate the power of social syndication. Some favorites include FriendFeed, Ping.fm, Stumbleupon, TubeMogul, and a myriad of plug-ins for blogs and social networks.

FriendFeed
If you are looking to aggregate and syndicate your digital content life–FriendFeed is your answer. Friendfeed is an elegant way to link together all of your social media sites and activities. Each time you publish to any of the hundreds of social sites that you belong to that content is immediately fed to your entire current and prospective network. Continue reading “Syndication, 5 Tools to Automate Your Efforts and Keep ‘Followers’ Updated”

Social Marketing Ad Networks, Worth Your Dime?

Social networks are growing up and advertisers are ready to tap these lucrative audiences. Yet, it is not quite as simple as it sounds. Social media and social syndication opportunities are different and more complex, challenging traditional ad networks. This makes some advertisers nervous about the effective return on their marketing dollars, which spells opportunity for savvy advertisers.

Social networks like Facebook, LinkedIn, and MySpace are inherently communities of defined interest and trust. This makes them lucrative, targeted, and self-selected segments that make advertisers mouth watering to tap these wallets. The trick is learning to stimulate buying action out of these notoriously skeptical audiences. Continue reading “Social Marketing Ad Networks, Worth Your Dime?”

Getting Started Online: Where do you fit in?

Understanding where you fit in is probably one of the most critical elements to online success.  It is also one of the most difficult to answer for many.  If you are one of those who has a clear cut idea of what you want to accomplish, and how you are going to get there.  You are not a part of the majority, but read on anyway.

Overwhelmed?
If you are like most, you are enamored with the possibilities when it comes to making money online, personal freedom, working from home, and being what some have classified the “lifestyle entrepreneur.”

However, if you truly want it as a lifestyle and not a hobby, in other words, career change, you need to get serious about your intentions.  You need to determine to the best of your ability where you fit in.  I call them your passion-skills…do the following. Continue reading “Getting Started Online: Where do you fit in?”

Profitable Email Marketing: 3 ‘Must Have’ Strategic Considerations

Email marketing, seems pretty simple, at first.  Afterall, who can’t click ‘send’ on an email, right?  However, profitable email marketing is quite another story.  There can be a lot to consider both before, and after the send.

1.) Make it part of your strategy
When it comes to being an online marketer, as difficult as it may be to get emails delivered at times, you still need to be building a list.  The foundation of success (as a mentor friend of mine likes to say) is “traffic and conversion”.  Rarely is the case that a marriage proposal is extended in an introduction, nor is that the case when selling online.  You have to ask for the first date.  The first date is the opt-in.

You probably see one on this page somewhere.  A chance to become a subscriber, and get access to information that non-subscribers don’t get.  The courting happens after they have become a subscriber…relationship building.  Oftentimes much of this can be automated.

In order for email marketing to be successful, it has to be integrated as part of your strategy. Continue reading “Profitable Email Marketing: 3 ‘Must Have’ Strategic Considerations”

Social Syndication, 5 Secrets to Broadcasting Value and Expertise with Twitter

Twitter is becoming the center of the social networking universe. There are literally hundreds of social sites, services to host content or media, and networked communities; however, Twitter is the definitive communications network. Learn to use it to create a powerful social syndication system.

Define Social Marketing Objective
Before you start any social marketing strategy define the results you want and the market you want to target.

Are you marketing for traffic, back links, awareness, credibility, or direct sales? Each objective or combinations can alter your social syndication plan. If you are looking for traffic and backlinks, you may syndicate blog posts or articles. Whereas, building credibility and direct sales may direct you to syndicate squeeze page links and ebooks. Continue reading “Social Syndication, 5 Secrets to Broadcasting Value and Expertise with Twitter”